Parental anxiety has become a common phenomenon in Chinese households. By helping younger parents to adopt more strategic approaches to child-rearing, brands can be by their side as they enjoy growing with their children.
Keiyou Wang, Director, China Insights
This Report covers 3,000 internet users aged 20-49 with children aged 0-12. It aims to explore the needs of younger parents while raising their children as well as their expectations for brands, products and services. The Report explores how brands can market to younger families, investigating changes in parenting behaviours and attitudes, the factors considered when purchasing various products and trusted information channels.
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The key to localised marketing lies in understanding the social forces driving the rise of local culture and consumers' demand to enjoy experiences, identify with culture and participate...
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