“With the Double-Reduction Policy and Family Education Promotion Law coming into effect in late 2021, aiming to reduce the pressures of excessive homework and after-school tutoring, a major shift has been seen in educational learning goals, from academic achievement to a moral quality, diverse knowledge and skills. Positive feedback is observed from the parents’ side, especially on the increased leisure time and outdoor activities.
While at the same time, young parents who are facing quite a few challenges with new parenting styles are more than ever seeking out solutions and ideas to support themselves. It is most effective for brands to engage with young parents by creating trends of fun and educational products, and providing meaningful non-material experience activities and professional advice. Brands also need to be aware that over-advertising has become one of the top concerns mentioned by young parents in regard to purchases for kids. Demonstrating the authenticity consistent with the tangible quality and perceived warmth becomes extremely important.”
– Gloria Gan, Research Analyst
This Report discusses the following key topics:
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