“Amidst the impact of the COVID-19 pandemic for three consecutive years and the ‘Double Reduction’ policy, there has been a significant shift in the values of young parents in lower tier cities towards family companionship and leisure time. This has led to a change in their parenting mindset, as more and more parents are actively exploring ‘free-range’ parenting, with independence and EQ development as key objectives. Unlike tier 1 and 2 cities, digitised education is more popular with young parents in lower tier cities as it can overcome time and space constraints and provide a wider range of educational resources. Facing the change of parenting style and education methods of parents in low tier cities, brands need to be flexible in balancing their demand for refined and convenient parenting, and make use of diversified IPs in leisure and entertainment to create experiential marketing that combines knowledge, fun and interactivity, so that brands can accompany the parents and children in low tier cities as they grow.”
– Gloria Gan, Senior Analyst
This Report looks at the following areas:
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This report looks at the following areas:Comparison of family responsibilities and income among seniors in different regionsParticipation in life and social activities among seniorsTrust in information sources regarding...
Find out more£ 3,695
This report looks at the following areas:How can younger people be grouped into different typologies for travel marketing?What do younger people's travel budgets look like?How do younger travellers'...
Find out more£ 3,695
This report looks at the following areas:Consumers' attitudes and preferences towards ideal social interactionsMonthly expenditure on socialising with friendsTypes of closest friendsSocial activities with different types of friendsTrends...
Find out more£ 3,695
This report looks at the following areas:ESG reflects a company's focus on environmental, social and governance issues, highlighting the importance of sustainability in business development. Gaining insights into...
Find out more£ 3,695
This report looks at the following areas:This Report explores the latest trends in Gen Z lifestyles, including their own self-evaluation, their interpersonal relationships, stress-relief efforts, online community engagement...
Find out more
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
