“Young parents in lower tier cities are increasingly embracing modernised ways of parenting, and expect to gain inspirations on parenting methods and activities through a variety of channels, to create an unregrettable childhood for their kids. However, compared with their counterparts in tier 1 and tier 2 cities, they still hold some traditional parenting concepts, especially the deep-rooted beliefs in gender differences. In product development or marketing strategies, brands need to meet their needs to keep up-to-date without pushing them too hard. Content marketing that is knowledge-based and fun might help brands to win lower tier city parents over.”
– Gloria Gan, Research Analyst
Key issues covered in this Report:
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