'Special forces tourism', 'reverse travel', custom travel photoshoots… new ways to travel are emerging every day, an outward expression of younger travellers' initiative and lifestyle attitudes. Combining local cultural and tourism resources with fashionable aesthetics, live shows and sports events represents a new approach to the fusion of culture and travel.
Tina Cheng, Research Analyst
The consumer research in this Report covers younger people’s travel budgets, travel in the past 12 months, travel destinations in the next 12 months, factors driving the selection of travel destinations, travel information channel preferences and future interest in value-added services during travel. This content can help travel providers better understand consumer expectations for travel, making travel marketing more effective.
In addition, this Report sorts travellers into four typologies using cluster analysis to try to better understand younger consumers’ travel attitudes and behaviours.
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