The skincare focus is on high-efficacy products and exploring the potential of repairing benefits, with cleansers emphasising sensory experiences; in colour cosmetics, gender-neutral products can be used as an entry point to increase usage rates, followed by the development of products for men.
Jane Chai, Senior Analyst, China Insights
Men’s grooming routines refer to activities of cleaning, grooming and maintaining parts of the body. The consumer research covers multiple BPC categories, especially facial skincare and makeup products in this Report. Meanwhile, market size only reflects facial skincare products targeted exclusively at men, including:
Excluded
Neck care products (eg neck mask), deodorants etc.
The market size is based on sales through all retail channels, including direct to consumers, but excludes the professional sector (such as beauty salons) and C2C channels (eg WeChat business and Taobao). Products for women or which are unisex, specifically designed for or targeted at babies, medical products and suncare products are excluded from market sizing.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This report looks at the following areas:Market size and forecast for China's facial colour cosmeticsCompetitive landscape and new product trends in China's facial colour cosmetics marketMakeup styles favoured...
Find out more£ 3,695
This report looks at the following areas:New format and texture trends in China's beauty and personal care (BPC) marketUsage of different formats and textures of BPC products, and...
Find out more£ 3,695
This report looks at the following areas:New product trends and the competitive landscape of the facial cleansing and makeup removal marketMarket size and forecast for facial cleansing and...
Find out more£ 3,695
“Products that can easily uplift appearance or charisma like hairstyling products and perfume still obtained men’s majority affinity while leaving facial skincare products with lower usage penetration and...
Find out more£ 3,695
This report looks at the following areas:Beauty device market size and forecast and key factors influencing the marketThe competitive landscape of China's beauty device market and analysis of...
Find out more
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
