“With Awakening Apprentices being the connection between Self-image Indifferents and Image Management Veterans (consumer segments identified in this Report), brands could approach men in the BPC world following a progressive way and enhance their sophistication step by step. On top of efficacy, emotional benefits could be the key to further unlock males in different dimensions, which could effectively give the ‘He economy’ a boost in the near future.”
– Yali Jiang, Associate Director
Key issues covered in this Report:
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