The growth of the foodservice industry has slowed, and while Chinese dining remains relatively resilient, profit margins are still under pressure. Chinese restaurant brands need to strengthen brand loyalty, explore new revenue streams and prioritise innovation.
Daisy Li, Associate Director, China Insights
This Report explores consumer habits regarding Chinese fast food consumption. It primarily focuses on the offerings of Chinese quick-service restaurants (QSRs), including dine-in, takeaway and delivery options.
The report covers a range of Chinese staple dishes, including but not limited to buns, dumplings, wontons, noodles and rice noodles, as well as rice-based dishes, malatang (麻辣烫) etc.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This report looks at the following areas: Market size and forecast of the in-store bakery sector Number of outlets and changes in leading bakery brands Noteworthy marketing activities...
Find out more£ 3,695
This report looks at the following areas:Market outlook and growth prospects of limited-service restaurants (LSRs, including quick service and Western casual dining restaurants)The competitive landscape of the LSR...
Find out more£ 3,695
This report looks at the following areas: Market outlook and growth prospects for the on-premise coffee market over the next five years Noteworthy marketing activities and new product...
Find out more£ 3,695
The leading brands in the on-premise tea and dairy drink market have sized up, and a competitive landscape made up of one superpower challenged by multiple great powers...
Find out more£ 3,695
This report looks at the following areas: Overview of the regional cuisine market and key influencing factors, including a summary of relevant policies Market highlights of regional cuisine,...
Find out more
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
