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- China Menu Insights – Tea Houses Market Report 2023
China Menu Insights – Tea Houses Market Report 2023
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“We still see fast growth in tea houses, however, brands should start to pursue consumer loyalty rather than rapid growth. Brand value can be better delivered by incorporating traditional and local touches. Differentiation can be established through different tea bases and milk bases. At the same time, self-expressive elements are crucial in keeping Gen Z consumers.”
– Yifan Gu, Associate Director
Key Issues covered in this Report:
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