This Market Dynamics report features market data extracted from Mintel’s China Milk and Flavoured Milk Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the China milk market. The full report is available to purchase here.
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The market
- Market factors
- The ban on reconstituted milk in sterilised milk may help ease the oversupply of milk
- Graph 1: average price of new white milk products per 100mL, by storage method, 2022-25
- The priority of milk consumption remains stable…
- Graph 2: plans to trade up/down in non-alcoholic drinks, 2024
- …yet the consumption trend for white milk varies by storage type
- Graph 3: consumption of milk and milk-containing beverages, 2024 vs 2025
- Dairy product demand and contribution from businesses are gradually expanding
- Market size and forecast
- Oversupply still exists with overall contraction in white milk
- Graph 4: best- and worst-case forecast of retail value sales of white milk, 2019-29
- Graph 5: best- and worst-case forecast of retail volume sales of white milk, 2019-29
- Milk remains the preferred option for supplementing protein, and the market is expected to return to growth after milk prices stabilise
- Market segments
- Under the primary task of clearing ambient white milk inventory, the price reduction has not maximised the boost in value sales
- Graph 6: best- and worst-case forecast of retail value sales of ambient white milk, 2019-29
- Chilled white milk remains strong amid declining milk prices
- Graph 7: best- and worst-case forecast of retail value sales of chilled white milk, 2019-29
- The future of flavoured milk is promising
- Graph 8: best- and worst-case forecast of retail value sales of flavoured milk, 2019-29
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New product trends
- Flavoured milk innovation is more active, especially in ambient products
- Graph 9: white milk and flavoured milk new launches, by share of segments, 2022-25
- Graph 10: share of white milk and flavoured milk in new product launches, by storage method, 2022-25
- White milk: average prices are declining, while average nutrition content remains basically unchanged
- Graph 11: average protein content of new white milk products (g/100g), by storage method, 2022-25
- Graph 12: average calcium content of new white milk products (mg/100g), by storage method, 2022-25
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The consumer
- Milk consumption at a glance
- On-premise dairy product partnerships and communication are becoming more sophisticated
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Appendix – market size and forecast, research methodology and abbreviations
- Market size and forecast – white milk
- Market segment – ambient white milk
- Market segment – chilled white milk
- Market segments – flavoured milk
- Methodology
- Methodology – price sensitivity analysis
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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