“After a solid recovery in 2021, China’s mobile phone market faces challenging times in 2022, as replacement demand dwindles and innovations in mobile phones are less attractive for consumers. Software and connectivity ecosystems become the main areas for mobile brands to stand out. Besides products, mobile brands will need to enhance brand image and consumer favourability by being socially accountable.”
– Toby Xu, Research Analyst
This Report looks at the following areas:
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This report looks at the following areas:Ownership of smartphones and wearables by brandSmartphone purchase costConsumer satisfaction with smartphone brands and their featuresUser perception of brand images of their...
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This report looks at the following areas:Consumers' understanding of generative AIConsumers' use of generative AI tools/platformsTypes of AI-generated content (AIGC) trusted by consumersConsumers' use of and interest in...
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This report looks at the following areas:Tracking ownership and purchase interest across kitchen appliance categoriesFactors consumers consider when purchasing kitchen appliancesKitchen appliance purchasing behaviourOffline and online purchase channels...
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This report looks at the following areas: Smart home consumption (prevalence of smart products and smart scenarios, ownership rates and purchase interest in various smart products) Opportunities for...
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This report looks at the following areas: The current market landscape of major home appliance categories Key factors affecting industrial development and consumer demand (macroeconomic conditions, demographic changes,...
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This report looks at the following areas: Gen Z's population size, income, consumer confidence and consumption priorities Gen Z's ownership and purchase of technology products and their upgrade...
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