“After a solid recovery in 2021, China’s mobile phone market faces challenging times in 2022, as replacement demand dwindles and innovations in mobile phones are less attractive for consumers. Software and connectivity ecosystems become the main areas for mobile brands to stand out. Besides products, mobile brands will need to enhance brand image and consumer favourability by being socially accountable.”
– Toby Xu, Research Analyst
This Report looks at the following areas:
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