“The environmental trend of NEVs is more recognized by users, while the interest of female car owners and replacement car buyers in NEVs has increased significantly. Intelligence has become the winning key for NEV brands. Car users not only expect BEVs to feature a more high-tech appearance but also want them to improve the actual car experience through advanced intelligent configurations for NEVs. Brands could increase users’ acceptance of premium intelligent configurations through better test-drive services. In addition, the entry of cross-category players has also raised uncertainty in the competitive landscape of the smart car market, where smart cars with technological advantages will be sought after.”
– Austin Yuan, Research analyst
Key issues covered in this Report
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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The automotive market is becoming increasingly competitive. Car companies are strengthening their in-house development of core software and hardware, leading to a steady fall in the price of...
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This report looks at the following areas: Profile of current vehicle owners by energy type and their future car purchase choices Overall purchase considerations and top factors affecting...
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3.74m luxury cars were sold in the Chinese market in 2023, up 7.9% year-on-year, with high-end NEVs from Tesla and Li Auto contributing the majority of the growth....
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This report looks at the following areas: Characteristics of car marketing in the AI era Changes in body type selection and important factors for current and potential car...
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Advances in technology have led to significant improvements in the mileage ranges and ease of charging of NEVs, garnering an unprecedentedly high level of consumer recognition. Consumer research...
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