2022
0
China New Energy Cars and Smart Cars Market Report 2022
2022-07-14T04:08:34+01:00
OX1104729
3695
153183
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Report
en_GB
“The environmental trend of NEVs is more recognized by users, while the interest of female car owners and replacement car buyers in NEVs has increased significantly. Intelligence has become the…

China New Energy Cars and Smart Cars Market Report 2022

£ 3,695 (Excl.Tax)

Description

“The environmental trend of NEVs is more recognized by users, while the interest of female car owners and replacement car buyers in NEVs has increased significantly. Intelligence has become the winning key for NEV brands. Car users not only expect BEVs to feature a more high-tech appearance but also want them to improve the actual car experience through advanced intelligent configurations for NEVs. Brands could increase users’ acceptance of premium intelligent configurations through better test-drive services. In addition, the entry of cross-category players has also raised uncertainty in the competitive landscape of the smart car market, where smart cars with technological advantages will be sought after.”
– Austin Yuan, Research analyst

Key issues covered in this Report

  • NEV owners’ profiles: significant increase in the proportion of female NEV owners
  • Frequency of charging: public chargers are used more widely, while home chargers are used more frequently
  • Purchasing motivation: recognition of the advantages of NEVs in terms of both sustainability and licensing has increased compared to last year
  • Interested intelligent configuration: strong willingness to pay for premium safety-related intelligent configurations
  • Attitudes towards BEVs: consumers expect a more intelligent car usage experience rather than superficial technology and sustainability
  • Brand smart car expectation level: mobile brands may be the most expected among the cross-category auto makers owing to their technological advantages.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Report scope
        • Executive Summary

            • The Market
              • NEV sales volume up a whopping 169% year-on-year, accounting for 14.8% of total new passenger cars sales volume
                • Figure 1: Sales volume and growth rate of NEVs and new passenger cars, 2015-21
              • NEV market entering a healthy growth stage with policy incentives gradually phasing out
                • NEVs penetrating tier 2 and 3 cities
                  • The impact of the COVID-19 outbreak in 2022
                    • Figure 2: Summary of Mintel’s scenario expectations and the impact on the NEV market, 2022
                    • Figure 3: Forecast of NEV passenger cars sales volume in China, 2016-26
                  • Companies and brands
                    • Leading manufacturers in the BEV market remain stable, while XPeng enters aggressively
                      • Figure 4: Top 10 bestselling BEV manufacturers, by sales volume, 2021
                    • Increased concentration of top players in the PHEV market, with BYD and Leading Ideal the biggest winners
                      • Figure 5: Top 10 bestselling PHEV manufacturers, by sales volume, 2021
                    • Experiential marketing to raise users’ awareness of the advantages of futuristic technology
                      • Figure6: Stage play at the launch event of HAVAL XY, 2021
                    • Tap into digital marketing by launching NFTs
                      • Figure 7: FAW-Volkswagen NFT “Star of the Year Limited Edition Coin”, 2021
                    • Creating virtual characters that resonate with young generations
                      • Figure 8: SAIC MG’s original virtual spokesperson – MG ONE Electromechanical Hipster, 2021
                    • Extreme cold-weather testing to display the performance edge of electric vehicles
                      • Figure 9: Volvo XC40 Frozen Challenge, 2022
                    • Audi invents technology to play movies on car windscreens
                      • Figure 10: Self-luminous screen by Audi
                    • U POWER releases super skateboard chassis that can accommodate more body styles
                      • Figure 11: U POWER’s super chassis
                    • The Consumer
                      • Significant increase in the proportion of female NEV owners
                        • Figure 12: NEV owners’ profiles, by gender, 2022
                      • Public chargers are used more widely, while home chargers are used more frequently
                        • Figure 13: Frequency of charging, 2022
                      • Recognition of the advantages of NEVs in both sustainability and licensing has increased compared to last year
                        • Figure 14: Purchasing motivation, 2022
                      • Strong willingness to pay for safety-related premium intelligent configurations
                        • Figure 15: Interested intelligent configuration, 2022
                      • Expect a more intelligent car experience rather than superficial technology and sustainability
                        • Figure 16: Attitudes towards BEVs, 2022
                      • Mobile brands most expected among the cross-category auto makers owing to their technological advantages
                        • Figure 17: Brand smart car expectation level, 2022
                      • What we think
                      • Issues and Insights

                        • Intelligent configurations need to be tailored to the daily car usage occasion
                          • The facts
                            • The implications
                              • Figure 18: XPeng’s Intelligent Space, 2022
                            • Explore crossover opportunities to enhance the charging experience
                              • The facts
                                • The implications
                                  • Figure 19: Volvo and Starbucks’ collaborative charging station, 2022
                                • Bespoke service to meet individual appearance needs
                                  • The facts
                                    • The implications
                                      • Figure 20: Headlight of Ford Fusion, 2021
                                  • Market Size and Segmentation

                                    • NEV sales volume up a whopping 169% year-on-year, accounting for 14.8% of total new passenger cars sales volume
                                      • Figure 21: Sales volume and growth rate of NEVs and new passenger cars, 2015-21
                                    • Market share of PHEVs unchanged from last year thanks to BYD
                                      • Figure 22: Shares of BEVs and PHEVs, by sales volume, 2015-21
                                    • Sales volume growth of Hongguang Mini continues to soar, while Model 3 growth slows
                                      • Figure 23: Ranking of new energy sedan models, by sales volume, 2021
                                    • Model Y takes the lead, followed by BYD
                                      • Figure 24: Ranking of new energy SUV models, by sales volume, 2021
                                  • Market Factors

                                    • NEV market entering a healthy growth stage with policy incentives gradually phasing out
                                      • The substitution effect of NEVs on fuel vehicles is gradually emerging
                                        • NEVs penetrating tier 2 and 3 cities
                                          • Intelligent cockpit and autonomous driving have become the winning keys to smart cars
                                            • Price hikes across mainstream brands have not negatively impacted market sales
                                            • COVID Influences (Including Market Forecast)

                                              • COVID-19 China Context
                                                • COVID-19 impact on the market and consumer
                                                  • COVID-19 has had a phased impact on the NEV chain
                                                    • NEV market still promising as strong supply assurance measures by different parties helps restore capacity
                                                      • Outbreak may accelerate the unleashing of consumer demand for purchasing additional NEVs
                                                        • Market forecast
                                                          • NEV market expected to maintain high growth in the minimum-impact scenario
                                                            • Figure 25: Sales volume and forecast of passenger cars in China, 2016-26
                                                          • Gradual unleashing of consumer demand for NEVs in a medium-impact scenario
                                                            • NEV annual sales growth slows under high-impact scenario
                                                            • Market Share

                                                              • Leading manufacturers in the BEV market remain stable, while XPeng enters aggressively
                                                                • Figure 26: Top 10 bestselling BEV manufacturers, by sales volume, 2021
                                                              • Increased concentration of top players in the PHEV market, with BYD and Leading Ideal the biggest winners
                                                                • Figure 27: Top 10 bestselling PHEV manufacturers, by sales volume, 2021
                                                            • Marketing Cases

                                                              • Experiential marketing to raise users’ awareness of the advantages of futuristic technology
                                                                • Figure28: Stage play of the launch event of HAVAL XY, 2021
                                                              • Tap into digital marketing by launching NFT
                                                                • Figure 29: FAW-Volkswagen NFT “Star of the Year Limited Edition Coin”, 2021
                                                              • Creating virtual characters that resonate with young generations
                                                                • Figure 30: SAIC MG’s original virtual spokesperson – MG ONE Electromechanical Hipster, 2021
                                                              • Extreme cold-weather testing to display the performance edge of electric vehicles
                                                                • Figure 31: Volvo XC40 Frozen Challenge, 2022
                                                            • New Product Trend

                                                              • BMW patents design for retractable table to place mobile phones and other items
                                                                • Figure 32: BMW’s new retractable table
                                                              • Audi invents technology to play movies on car windscreens
                                                                • Figure 33: Self-luminous screen by Audi
                                                              • Mercedes creates floating crystal ball to control infotainment
                                                                • Figure 34: Floating Crystal Ball by Mercedes-Benz
                                                              • Hyundai conveys vehicle information through the car grille
                                                                • Figure 35: Flip-dot display featured on Hyundai IONIQ
                                                              • U POWER releases super skateboard chassis that can accommodate more body styles
                                                                • Figure 36: U POWER’s super chassis
                                                            • NEV Owners’ Profiles

                                                              • Significant increase in the proportion of female NEV owners
                                                                • Figure 37: NEV owners’ profiles, by gender, 2022
                                                              • Acceptance of high-end NEVs increases
                                                                • Figure 38: NEV owners’ profiles, by car purchase price, 2022
                                                              • Proportion of replacement NEVs has increased
                                                                • Figure 39: NEV owners’ profiles, by car ownership, 2022
                                                              • Average range of the NEVs of the owners surveyed reached 407km
                                                                • Figure 40: NEV owners’ profiles, by mileage range, 2022
                                                            • Frequency of Charging

                                                              • Public chargers are used more widely, while home chargers are used more frequently
                                                                • Figure 41: Frequency of charging, 2022
                                                              • No significant difference in charging frequency between long mileage models and short mileage models
                                                                • Figure 42: Frequency of charging – home chargers and public chargers, by mileage range, 2022
                                                              • Younger car owners prefer portable chargers as an alternative option
                                                                • Figure 43: Frequency of charging – Portable chargers, by age, 2022
                                                              • PHEV owners charge more frequently
                                                                • Figure 44: Frequency of charging – home chargers, by energy type, 2022
                                                            • Purchasing Motivations

                                                              • Increased recognition of the advantages of NEVs in both sustainability and licensing compared to last year
                                                                • Figure 45: Purchasing motivation, 2022
                                                              • High-income respondents more willing to pay for intelligent configurations in NEVs
                                                                • Figure 46: Purchasing motivation, by household income, 2022
                                                              • Environmental concepts and trends are more attractive to intended NEV buyers
                                                                • Figure 47: Purchasing motivation, by car buyers’ intention of energy type, 2022
                                                            • Interested Intelligent Configuration

                                                              • Strong willingness to pay for safety-related premium intelligent configurations
                                                                • Figure 48: Interested intelligent configuration, 2022
                                                              • Test drive experience is essential to increase acceptance of intelligent configurations
                                                                • Figure 49: Interested intelligent configuration – premium system and standard system, by types of car owners, 2022
                                                              • Families with children have a higher demand for premium intelligent configurations
                                                                • Figure 50: Interested intelligent configuration – premium system, by whether having child/children, 2022
                                                              • First-time car buyers are particularly attracted to the in-car navigation system, while additional/replacement car buyers are more interested in the flat view display system
                                                                • Figure 51: Interested intelligent configuration – premium system, by car purchase condition, 2022
                                                            • Attitudes towards BEV

                                                              • Expect a more intelligent car experience rather than superficial technology and sustainability
                                                                • Figure 52: Attitudes towards BEV, 2022
                                                              • Younger respondents seek access to vehicles’ back-end data
                                                                • Figure 53: Attitudes towards BEV – first, by age, 2022
                                                              • Tier 1 respondents expect BEVs with a stronger high-tech sense
                                                                • Figure 54: Attitudes towards BEV – first, by city tier, 2022
                                                              • Intelligent configuration helps to increase the purchase desire of the intended BEV buyers
                                                                • Figure 55: Attitudes towards BEV – first, by car buyers’ intention of energy type, 2022
                                                            • Brand Smart Car Expectation Level

                                                              • Mobile brands may be the most expected among the cross-category automakers owing to their technological advantages
                                                                • Figure 56: Brand smart car expectation level, 2022
                                                              • Younger respondents are more interested in smart cars built by cross-category players
                                                                • Figure 57: Brand smart car expectation level, by age, 2022
                                                              • Respondents with high household incomes have greater expectations for cross-category players to build smart cars
                                                                • Figure 58: Brand smart car expectation level, by household income, 2022
                                                            • Appendix – Market Size and Forecast

                                                                • Figure 59: Market volume and forecast of NEVs in minimum-impact scenario, China, 2016-21
                                                            • Appendix – Market Segmentation

                                                                • Figure 60: Ranking of new energy sedan models, by sales volume, China, 2020-21
                                                                • Figure 61: Ranking of new energy SUV models, by sales volume, 2020-21
                                                            • Appendix – COVID Scenario Forecast Methodology and Assumptions

                                                              • Minimum-impact, medium-impact and high-impact scenarios outline
                                                                • Scenario methodology
                                                                • Appendix – Methodology and Abbreviations

                                                                  • Methodology
                                                                    • Abbreviations

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