Experiences are key for the on-premise alcohol sector to break through. This can be achieved by creating a third space focusing on localised food and drink pairings and more healthful low-alcohol drinks to support social drinking.
Experiences are key for the on-premise alcohol sector to break through. This can be achieved by creating a third space focusing on localised food and drink pairings and more healthful low-alcohol drinks to support social drinking.
Marta Zhang, Senior Analyst, China Insights
This Report discusses consumer behaviours, attitudes and trends in relation to alcoholic drinks in any foodservice and entertainment venues (eg bars, restaurants, nightclubs, sports arenas).
The main on-trade channels covered by this Report are restaurants, bars/pubs and entertainment venues, with a focus on venues where alcoholic drinks are one of the core products.
Retail alcohol (ie purchased from grocery stores, large general stores, and off-licences) is not covered in this Report. For content on this topic, please refer to the Mintel Report Alcoholic Drink Consumption Habits – China – 2025.
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