This report looks at the following areas: Overview of the on-premise alcohol market and key influencing factors Development trends and highlights in the on-premise alcohol market Insights into consumer penetration…
China
Alcoholic Drinks
Foodservice
simple
China On-premise Alcohol Trends Report 2024
This report looks at the following areas:
Overview of the on-premise alcohol market and key influencing factors
Development trends and highlights in the on-premise alcohol market
Insights into consumer penetration and usage of on-premise drinking venues
Reasons and preferences for drinking out of home (OOH)
Choice of drinking venues and considerations and service expectations for first-time and repeat visits
Operators in the foodservice and entertainment sectors should ensure high standards for their ambiance and drink quality, elevating the overall experience in line with their venue format to establish a unique competitive edge.
Overview of the on-premise alcohol market and key influencing factors
Development trends and highlights in the on-premise alcohol market
Insights into consumer penetration and usage of on-premise drinking venues
Reasons and preferences for drinking out of home (OOH)
Choice of drinking venues and considerations and service expectations for first-time and repeat visits
Operators in the foodservice and entertainment sectors should ensure high standards for their ambiance and drink quality, elevating the overall experience in line with their venue format to establish a unique competitive edge.
Marta Zhang, Senior Analyst, China Insights
Market Definitions
This Report explores consumer behaviours, attitudes and trends related to alcoholic drinks sold at any foodservice or entertainment venue (including bars, restaurants, nightclubs and sports venues).
The main foodservice and entertainment venue formats covered in this Report are restaurants, bars/pubs and entertainment venues:
Restaurants focus on providing food, covering a variety of options from fast food to high-end cuisine;
Bars/pubs focus on providing alcoholic beverages/drinks and spaces to socialise;
Entertainment venues include karaoke rooms, nightclubs etc, with entertainment experiences as their core offering.
Retail alcohol (ie alcohol purchased from a grocery store, mass merchandiser or off-licence) is not the focus of this Report. For more information on alcohol from a retail perspective, please see Mintel Report China Consumption Habits of Alcoholic Drinks.
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