The rapid expansion of domestic coffee chains is reshaping the on-premise coffee market landscape. Refined operations and the development of specialty coffee can help brands better navigate competition in a gradually slowing market.
Bernie Gao, Analyst, China Insights
This report explores consumer habits regarding on-premise coffee consumption and their interest in related innovations while also examining their perceptions and attitudes toward different purchasing channels. On-premise coffee refers to freshly made coffee beverages available through on-trade channels, including cafés, convenience stores, full-service restaurants, fast-food outlets, tea houses, bakeries and dessert shops. It excludes ready-to-drink coffee beverages and instant coffee brewed in homes and offices.
Definition of segmented group:
Heavy drinkers are respondents who consume once a day or more
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