The on-premise tea and dairy drinks industry has entered a phase in which competition for footfall is pursued alongside efforts to build value, with the market shifting from an expansionary model to a systematic stress-test of brand, product and operational strength. Brands need to focus on healthfulness while also emphasising emotional value to effectively build and convey brand distinction.
Roolee Lu, Director, China Insights
The on-premise tea and dairy drinks businesses covered in this Report are foodservice operators that primarily sell freshly made drinks (excluding coffee) or use drinks as their main selling point to attract consumers. On-premise tea and dairy drinks include milk tea, pure tea, fruit tea and non-tea dairy drinks.
Excluded:
On-premise coffee (see Mintel Report On-premise Coffee Consumption – China – 2024), traditional teahouses and morning teahouses.
Subgroup definitions:
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