As innovation competition intensifies and the Matthew effect becomes more pronounced, the on‑premise drinks sector is undergoing a shift from scale‑driven expansion to value‑led deepening.
As innovation competition intensifies and the Matthew effect becomes more pronounced, the on‑premise drinks sector is undergoing a shift from scale‑driven expansion to value‑led deepening. Standardisation and scale‑up are accelerating in tandem. To succeed, brands must precisely identify and systematically respond to the diversified needs and layered taste preferences that are emerging as on‑premise drinks become embedded in everyday consumption.
Aaron Liu, Associate Research Analyst, China
The on-premise tea and dairy drinks businesses covered in this Report are defined as foodservice operators that primarily sell freshly made drinks (excluding coffee) or that position drinks as their main selling point. These outlets offer a wide range of freshly made drinks, including milk tea, pure tea, fruit tea and dairy-based drinks without tea.
This Report does not include:
on-premise coffee, traditional teahouses and morning tea venues.
The new product analysis in this Report is primarily based on Mintel’s on‑premise drinks innovation tracker. Details of the research methodology can be found in the Appendix.
Subgroup definitions
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