2020
0
China OTC Analgesics and Cough, Cold and Flu Remedies Market Report 2020
2020-12-03T03:02:02+00:00
OX994724
3695
128337
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Report
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“COVID-19 caused a temporary setback but also increased consumers’ awareness of keeping healthy. Based on legislative reform and developing new purchase channels, OTC cold and flu medicine companies need…

China OTC Analgesics and Cough, Cold and Flu Remedies Market Report 2020

£ 3,695 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the OTC Analgesics and Cough, Cold and Flu Remedies – China market including the behaviours, preferences and habits of the consumer.

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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The OTC cold and flu medicine market grew steadily prior to the COVID-19 outbreak and was expected to see faster growth thanks to legislative reform and consumers becoming more sophisticated and keeping healthier lifestyles. However, the unexpected lockdown period and legislation restricting retail sales of OTC cold medicines had a negative impact on sales, especially during the first half-year of 2020. With the pandemic being brought under control and the development of on-demand delivery services, the market is expected to see a mild recovery in 2020-21.

Expert analysis from a specialist in the field

Written by Laurel Gu, a leading analyst in the Health sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 caused a temporary setback but also increased consumers’ awareness of keeping healthy. Based on legislative reform and developing new purchase channels, OTC cold and flu medicine companies need to rely on innovation in product format and marketing activities to convey functionality and target young consumers to achieve future growth
Laurel Gu
Category Director

Table of Contents

  1. Overview

    • What you need to know
      • Key Issues covered in this Report
        • Report scope
        • Executive Summary

            • The market
              • Market sales drop due to the COVID-19 outbreak but consumers’ attitude change will drive future growth
                • Figure 1: Short-, medium- and long-term impact of COVID-19 on OTC analgesics and cough, cold and flu remedies market, Sept 2020
              • OTC analgesic and cold and flu remedies sales are expected to pick up
                • Figure 2: Retail sales and forecast of OTC analgesics and antipyretics, cough, cold and flu, China 2015-25
                • Figure 3: Retail sales and forecast of OTC cold, cough and flu, China 2015-25
                • Figure 4: Retail sales and forecast of OTC analgesics and antipyretics, China 2015-25
              • Legislative reform, online-to-offline integration and knowledge increase are main drivers
                • Companies and brands
                  • 999 maintains leading position while Yiling grows fast
                    • Figure 5: Retail value share of OTC cold and flu companies, 2018-2022 (est)
                  • The consumer
                    • Nasal issues and feeling tired are most recalled cold and flu symptoms
                      • Figure 6: Cold and flu symptoms, July 2020
                    • COVID-19 impact arouses consumers’ attention towards health protection and treatment
                      • Figure 7: COVID-19 impact, July 2020
                    • Taking medicine for cold and flu is a common form of treatment
                      • Figure 8: Treatment used, July 2020
                    • 999 Ganmaoling enjoys highest usage penetration
                      • Figure 9: Medicine taken, medicine type, July 2020
                      • Figure 10: Medicine taken, brand/product name name, July 2020
                    • On-demand delivery service platforms are emerging popular sales channels
                      • Figure 11: Purchase channel, July 2020
                    • Functionality and convenience are most important choice factors
                      • Figure 12: Choice factor, July 2020
                    • What we think
                    • Issues and Insights

                      • Format innovations that meet consumers’ needs will drive future growth
                        • The facts
                          • The implications
                            • Figure 13: Example of NPD in OTC cough, cold and flu medicines – mini-gel and spray formats, UK, 2020
                          • Enriching and reinforcing functionality claims
                            • The facts
                              • The implications
                                • Figure 14: Example of NPD in OTC cough, cold and flu medicines – products with immunity support, Canada and USA, Nov 2019
                                • Figure 15: Example of Lianhua anti-virus products, October 2020
                              • Continue marketing communication to reinforce branding and resonate with consumers
                                • The facts
                                  • The implications
                                    • Figure 16: Example of 999 Ganmaoling marketing communication – high-waisted thermal underwear and noodles with chicken soup, Feb 2019 and Feb 2020
                                • The Market – What You Need to Know

                                  • OTC cold and flu will see recovery from COVID-19 impact
                                    • Legislative reform and development of new purchasing channels will drive growth
                                    • Market Size and Forecast

                                      • Cold and flu OTC sales see negative impact from COVID-19 outbreak in 2020
                                        • Figure 17: Retail sales and forecast of OTC cold and flu, China 2015-25
                                      • Increasing consumers’ awareness, legislative reform and emerging purchase channel drives future growth
                                        • Figure 18: Short-, medium- and long-term impact of COVID-19 on OTC analgesics and cough, cold and flu remedies market, Sept 2020
                                    • Market Factors

                                      • COVID-19 has negative impact on sales, but has changed consumers’ attitudes towards OTC cold and flu
                                        • Registration policy speeds up new products launch
                                          • Consumers are not yet used to purchasing medicine online, but on-demand delivery grows fast
                                            • Consumers getting more familiar with online medical information channels
                                            • Market Segmentation

                                              • OTC cold, cough and flu maintains solid growth
                                                • Figure 19: Retail sales and forecast of OTC cold, cough and flu, China 2015-25
                                              • OTC analgesics and antipyretics expected to achieve considerable growth
                                                • Figure 20: Retail sales and forecast of OTC analgesics and antipyretics, China 2015-25
                                            • Key Players – What You Need to Know

                                              • China Resource Sanjiu maintains leading position, while Yiling grows fast
                                                • Leading companies focus on expanding portfolio, building awareness, and entering overseas market
                                                  • More innovation, especially on format, leaves white space for future growth
                                                  • Market Share

                                                    • 999 maintains leading position while Yiling grows fast
                                                      • Figure 21: Retail value share of OTC cold and flu companies, 2018-2020 (est)
                                                  • Competitive Strategies

                                                    • Expanding product portfolio with major ingredients
                                                      • Figure 22: Pudilan toothpaste introduction on ingredient, October 2020
                                                      • Figure 23: Lianhua Qingfei plant-based drink, October 2020
                                                    • Continue investment in cross-over marketing to reinforce brand image
                                                      • Figure 24: 999 TV Series collaboration with Qingyunian (a Chinese TV series), October 2020
                                                    • Entering overseas market
                                                    • Who’s Innovating

                                                      • China market overview
                                                        • Global trends
                                                          • Figure 25: Example of NPD in OTC cough, cold and flu medicines – spray and plug-in formats, UK, 2020
                                                          • Figure 26: Example of NPD in OTC cough, cold and flu medicines – sleeping aid and immunity support, UK & New Zealand, 2020 & 2019
                                                          • Figure 27: TikTok “Too Sick to be Sick” challenge campaign page, (captured) October 2020
                                                      • The Consumer – What You Need to Know

                                                        • Increased health consciousness since COVID-19
                                                          • 63% have used OTC for cold and flu treatment
                                                            • Drug stores used the most while on-demand delivery grows fast
                                                              • Functional claim is the most important choice factor
                                                              • Cold and Flu Symptoms

                                                                • Nasal issues and tiredness are most recalled issues
                                                                    • Figure 28: Cold and flu symptoms, July 2020
                                                                  • Females and parents recognise more symptoms
                                                                    • Figure 29: Cold and flu symptoms, by gender, July 2020
                                                                • Impact of COVID-19

                                                                  • COVID-19 outbreak increases attention towards health and treatment among consumers
                                                                      • Figure 30: COVID-19 impact, July 2020
                                                                    • Parents and consumers aged 30-39 are willing to take more health supplements
                                                                      • Figure 31: COVID-19 impact, by age group, July 2020
                                                                      • Figure 32: COVID-19 impact, by household income level, July 2020
                                                                      • Figure 33: COVID-19 impact, by marital status, July 2020
                                                                  • Treatment Used

                                                                    • Nearly two thirds of consumers take medicine for cold and flu
                                                                      • Figure 34: Treatment used, July 2020
                                                                    • Females used more treatments for natural recovery
                                                                      • Figure 35: Treatment used, by gender, July 2020
                                                                      • Figure 36: Treatment used, by age group, July 2020
                                                                    • Respondents with cough issues are more likely to take medicines
                                                                      • Figure 37: Treatment used (netted), by symptom, July 2020
                                                                      • Figure 38: Treatment used – Took OTC Medicine, by symptom, July 2020
                                                                    • Those who don’t take OTCs skewed to younger generations and prefer to exercise
                                                                      • Figure 39: Treatment used, by whether took medicine last time caught cold and flu, July 2020
                                                                  • Medicine Brands Usage

                                                                    • Chinese medicine over Western medicine, and Ganmaoling the most favourable cold & flu medicine
                                                                      • Figure 40: Medicine taken, medicine type, July 2020
                                                                      • Figure 41: Medicine taken, brand/product name, July 2020
                                                                    • 999 Ganmaoling and Gankang used by more 25-29s
                                                                      • Figure 42: Medicine taken, brand/product name, by age group, July 2020
                                                                    • TCM for stocking at home while Western medicines for instant treatments
                                                                      • Figure 43: Medicine taken, medicine type, by stocking preference after COVID-19 impact, July 2020
                                                                  • Purchase Channel

                                                                    • Drug store and counter are most frequently used channels
                                                                      • Figure 44: Purchase channel, July 2020
                                                                    • Younger generations and consumers with middle to high household incomes embrace on-demand delivery services
                                                                      • Figure 45: Purchase channel, by age group, July 2020
                                                                      • Figure 46: Purchase channel, by household income level, July 2020
                                                                    • Consumers rely on drug stores and on-demand services for immediate needs
                                                                      • Figure 47: Purchase channel, by whether took medicine last time caught a cold or flu, July 2020
                                                                  • Choice Factor

                                                                    • Functionality and convenience are most important
                                                                        • Figure 48: Choice factor, July 2020
                                                                      • Brand awareness is important to 30-39s and those with middle to high household incomes
                                                                        • Figure 49: Choice factor, very important, by age group, July 2020
                                                                        • Figure 50: Choice factor, very important, by household income level, July 2020
                                                                      • Medicine users pay more attention to offline convenience
                                                                        • Figure 51: Choice factor, somewhat important, by whether took medicine last time caught a cold or flu, July 2020
                                                                    • Meet the Mintropolitans

                                                                      • More MinTs sensed their symptoms last time they caught a cold or flu
                                                                        • Figure 52: Cold and flu symptoms, by consumer classification, July 2020
                                                                      • Significantly more MinTs will take health supplements to avoid getting cold and flu
                                                                        • Figure 53: COVID-19 impact, by consumer classification, July 2020
                                                                      • MinTs take multiple treatments when catching a cold
                                                                        • Figure 54: Treatment used, by consumer classification, July 2020
                                                                      • More MinTs purchased online
                                                                        • Figure 55: Purchase channel, by consumer classification, July 2020
                                                                      • MinTs pay greater attention to format
                                                                        • Figure 56: Choice factor, by consumer classification, July 2020
                                                                    • Appendix – Market Size and Forecast

                                                                        • Figure 57: Retail value sales and forecast of OTC cold and flu, China, 2015-25
                                                                    • Appendix – Market Segmentation

                                                                        • Figure 58: Retail value sales and forecast of OTC analgesics/antipyretics, China, 2015-25
                                                                        • Figure 59: Retail value sales and forecast of OTC cold/cough/flu, China, 2015-25
                                                                    • Appendix – Methodology and Abbreviations

                                                                      • Methodology
                                                                        • Abbreviations

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