“The personal care appliance market achieved good growth in 2021, with consumers’ high interest in both replacing their existing products and trying new ones. As competition intensifies with new players constantly entering the market, brands should focus on a product-centric strategy to meet consumers’ ever-diversifying and changing demands for personal care to excel among the competition. Furthermore, consumers’ holistic health needs and the consumption potential of male consumers bring brands premiumisation and niche market opportunities.”
– Binyan Yao, Research Analyst
This Report discusses the following key topics:
• Ownership and purchasing interest in personal care appliances
• Key consideration factors when purchasing personal care appliances
• Complementary products and services that make consumers willing to pay more to buy a personal care appliance
• Important pain points consumers have about hair removal appliances
• Consumers’ interested premium features of hair styling appliances
• Consumers’ expectations for health care appliances
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