2022
8
China Plant-based Food Market Report 2022
2022-06-11T04:03:56+01:00
REPD041CB38_3F0F_4A9A_8FCA_1AC816A3483F
3695
152056
[{"name":"Vegan and Plant-based","url":"https:\/\/store.mintel.com\/industries\/food\/vegan-plant-based"}]
Report
en_GB
“Consumers’ growing preference for localised plant-based meat product indicates that it’s time for plant-based meat to move beyond novel ingredient representing Western dietary culture and to be integrated into local…
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  5. China Plant-based Food Market Report 2022

China Plant-based Food Market Report 2022

ReportsVegan and Plant-basedChina
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“Consumers’ growing preference for localised plant-based meat product indicates that it’s time for plant-based meat to move beyond novel ingredient representing Western dietary culture and to be integrated into local food culture. A look into the senior consumer group places opportunity for plant-based foods to intrigue their needs in healthier plant-based protein supplements.”
– Rika Huang, Research Analyst

This Report discusses the following key topics:

  • Key drivers for the plant-based meat market.
  • Plant-based meat product innovation trends.
  • Consumers’ consideration in diet compositions.
  • Consumers’ key concerns towards animal-based food.
  • Consumers’ interests in plant-based meat.
  • Consumers’ attitudes towards plant-based vs animal-based food.
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  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • Excluded

          • Executive Summary

              • The market
                • The competition will be more intense
                  • The impact from COVID-19 outbreak in 2022
                    • The consumer
                      • Figure 1: Food consumption needs, 2022
                      • Figure 2: Concerns about meat, 2022
                      • Figure 3: Interest in plant-based meat food, 2022
                      • Figure 4: Venue preference, 2022
                      • Figure 5: Ideal plant-based meat, 2022
                      • Figure 6: Attitudes towards animal-based diet and plant-based diet, 2022
                    • What we think

                    • Issues and Insights

                      • Specialising plant-based meat products for seniors
                        • Facts
                          • The implications
                              • Figure 7: Hey Maet × Grand Marble Vegan Meat Floss Toast, China, 2021
                            • Enhance the umami taste to satisfy Chinese palates
                              • The implications
                                • Figure 8: Examples of plant-based meat launches with umami taste claims, 2021
                                • Figure 9: Hsin Tung Yang Microalgae Plant-based Meat Zongzi, China, 2022
                                • Figure 10: Examples of plant-based meat launches with umami taste claims, 2021
                              • Leverage Chinese-style dining brands to penetrate consumers
                                • The facts
                                  • The implications
                                    • Figure 11: Green Monday Group × Langham Xintiandi vegetarian menu, China, 2021
                                    • Figure 12: Green Monday Group × Tang Palace plant-based Cantonese cuisine and dim sum, China, 2021

                                • Market Factors

                                  • Climate change makes livestock industry reform imperative
                                    • Group standards contribute to market regulation
                                      • Investment flows into domestic plant-based meat brands

                                      • COVID Influences

                                        • COVID-19 China context
                                          • COVID-19 impact on the market and consumer
                                            • Stockpiling behaviour and reduced out-of-home activities have been observed across the country
                                              • Figure 13: Change in spending – Spent more, 2020-22
                                              • Figure 14: Change in spending – Spent more, 2020-22
                                              • Figure 15: COVID-related actions considered necessary to take in the next three months, 2022

                                          • Market Activity

                                            • Foreign brands build factories in China to capture plant-based meat market
                                              • Leverage traditional festive foods to increase consumption penetration
                                                • Figure 16: Xing Hua Lou × Harvest Gourmet mooncake gift box, China, 2021
                                                • Figure 17: Starfield × Guang Zhou Jiu Jia Moon Festival gift box, China, 2021
                                              • Active cooperation with foodservice channels
                                                • Figure 18: Heytea Farmer Sandwich, China, 2021
                                                • Figure 19: Burger King Zhen Xiang Plant-based Burger, China, 2021
                                                • Figure 20: Green Monday Group × Tang Palace plant-based Cantonese cuisine and dim sum, China, 2021

                                            • New Product Trends

                                              • Product innovation is booming in APAC
                                                • Figure 21: % share of product launches for plant-based meat substitute, by region, 2019-21
                                                • Figure 22: Top five markets of % share of product launches for plant-based meat substitute in Asia-Pacific, 2019-21
                                                • Figure 23: % share of product launches for plant-based meat substitute with ethical and environmental claims in Asia or Europe, 2019 vs 2021
                                                • Figure 24: Examples of plant-based meat products with ethical and environmental claims, Europe, 2021
                                              • Highlight naturalness to increase consumers’ acceptance
                                                • Figure 25: % share of product launches for plant-based meat products with natural claims, China and Europe, 2020-21
                                                • Figure 26: Perception of organic food, 2022
                                                • Figure 27: Examples of plant-based meat products with naturalness claims, 2021
                                              • Develop cardiovascular-friendly products for the elderly
                                                • Figure 28: Examples of plant-based meat products with cardiovascular-related claims, 2021

                                            • Food Consumption Needs

                                              • Intense desire to increase plant-based diets
                                                • Figure 29: Food consumption needs, 2022
                                              • Plant-based food can serve diverse and balanced diet needs
                                                • Figure 30: Food consumption needs to take in more on selected foods, 2022
                                                • Figure 31: Food consumption needs to take in more on selected foods, by generation, 2022
                                              • Mushrooms can be substitutional to red meat for elderlies
                                                  • Figure 32: Food consumption needs to take in less on selected foods, by generation, 2022
                                                  • Figure 33: Food consumption needs of to take in more, by to take in less red meat, 2022

                                              • Concerns about Meat

                                                • Contamination and over-processing pose major concerns
                                                  • Figure 34: Concerns about meat, 2022
                                                • Red meat consumption is affected by nutritional deficiencies and ethical considerations
                                                  • Figure 35: Concern about meat, by consumers take in more vs take in less selected animal-based foods, 2022
                                                  • Figure 36: Concern about meat – The way raw meat is obtained is cruel, by company type and education, 2022

                                              • Interest in Plant-based Meat Food

                                                • Chinese-style plant-based foods are on the rise
                                                  • Figure 37: Interest in plant-based meat food, 2022
                                                • Consumers seek refreshment from plant-based foods
                                                  • Plant-based dried meat floss can target the elderly in its various applications
                                                    • Figure 38: Ideal plant-based meat – Easy to digest, by plant-based foods, 2022
                                                    • Figure 39: Interest in plant-based meat food – Dried meat floss, by city, 2022
                                                    • Figure 40: Venue preference – Bakery houses, by generation, 2022

                                                • Venue Preference

                                                  • Flexible and casual bakery houses are preferred venue
                                                    • Figure 41: Venue preference, 2022
                                                    • Figure 42: BreadTalk × Impossible Foods, Singapore, 2020
                                                    • Figure 43: Zhi Ai Sheng Huo × Chunfeng Songyue Lou plant-based meat dumplings and steamed buns, China, 2021
                                                    • Figure 44: Venue preference – Chinese-style fast food restaurant and full-service Chinese-style restaurants, by region, 2022

                                                • Ideal Plant-based Meat

                                                  • Nutritional benefits of plant protein are valued over taste
                                                    • Figure 45: Ideal plant-based meat, 2022
                                                  • Further targeting health needs of seniors through salt reduction claims
                                                      • Figure 46: Ideal plant-based meat – Selected features, by generation, 2022
                                                    • Umami taste and good value for money deserve more attention
                                                      • Figure 47: TURF Analysis – Ideal Plant-based Meat, 2022

                                                  • Attitudes towards Animal-based Diet and Plant-based Diet

                                                    • Unique benefits of both diets are welcomed
                                                      • Figure 48: Attitudes towards animal-based diet and plant-based diet, 2022
                                                    • Sustainability drives consumers’ interest in meat substitute
                                                      • Figure 49: Attitudes towards animal-based diet and plant-based diet, by consumers who agree that it’s necessary for people to eat less meat to reduce carbon emissions, 2022
                                                      • Figure 50: Attitudes towards animal-based diet and plant-based diet – Consumers who disagree that it’s necessary for people to eat less meat to reduce carbon emissions, by education, 2022
                                                    • Continuous product innovation helps renew soy-based protein
                                                      • Figure 51: Attitudes towards animal-based diet and plant-based diet – CHAID, 2022
                                                      • Figure 52: ZROU × Moka Bros spring menu, 2021

                                                  • Food Personas

                                                    • Who are they?
                                                        • Figure 53: Food personas, 2022
                                                        • Figure 54: Food personas, by age, 2022
                                                        • Figure 55: Food personas, by education, 2022
                                                      • Leverage umami taste to boost mood of emotional eaters
                                                        • Figure 56: Attitudes towards animal-based diet and plant-based diet – Consumers who agree eating meat can lift mood, by food persona, 2022
                                                        • Figure 57: Ideal plant-based meat – Umami taste, by food persona, 2022
                                                      • Developing uniqueness of plant-based food to compete with white meat
                                                        • Figure 58: Food consumption needs to take in more on selected foods, by food persona, 2022
                                                        • Figure 59: Attitudes towards animal-based diet and plant-based diet – Consumers who agree white meat (eg chicken, fish) is healthier than red meat (eg beef, pork), by food persona, 2022

                                                    • Appendix – Methodology and Abbreviations

                                                      • Methodology
                                                        • Abbreviations

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