China Plant-protein Drinks Market 2024 | Focus: Market Factors
The ongoing recovery in dining-out occasions presents more opportunities for beverage pairing innovations in plant-protein drinks and helps foster consumer demand for homemade recipes. Establishing nutritional advantages and a natural…

China Plant-protein Drinks Market 2024 | Focus: Market Factors

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Report Summary

Mintel’s Focus Reports extract and analyze key information and data to provide a condensed and insightful report on the topics that matter to you and your business. This report covers the market factors impacting the China plant-protein drinks industry, if you are interested in learning more about the China plant-protein drinks market, use the navigation at the top of this page to browse other Focus Reports on the subject.

China Plant-protein Drinks: Market Factors

This comprehensive report provides pivotal insights into the prevailing market trends influencing the plant-protein drinks industry in China.

An example of the key insights delivered in this Report:

  • The emerging trend of informed spending is shaping consumer choices for plant-protein drinks.
  • Waning interest in plant-protein consumption is creating a greater need for consumer education on its host of health benefits.
  • There is a shift towards increased transparency in communication for health-centric product improvements in the industry.
  • Consumers value natural ingredients in plant-protein drinks, impacting market trends and product development.

In this report, Mintel provides analysis to uncover the effects of market factors impacting the plant-protein drinks market. In summary, this report is your personal guide to navigating the 2024 plant-protein drinks industry landscape in the UK.

Meet The Expert

This report is written by Rika Huang, Senior Analyst at Mintel. Rika Joined Mintel in 2021 as a research analyst, specializing in food and drink industries. Before Mintel, she is a business intelligence analyst at a martech company, providing service for beauty and auto brands.

The ongoing recovery in dining-out occasions presents more opportunities for beverage pairing innovations in plant-protein drinks and helps foster consumer demand for homemade recipes. Establishing nutritional advantages and a natural image will help plant-protein drinks gain a competitive edge amid the backdrop of intentional spending.

Rika Huang
Senior Analyst, China Insights

Market Definitions

This report discusses a variety of plant-based drinks, including soy-, rice-, nut- (eg peanuts and almonds), grain- (eg oats, quinoa, and corn), seed- (eg flaxseed and chia seeds) and coconut-based drinks. Packaged in bottles, cans, tubs, cartons, flexible packaging and stand-up pouches, these beverages are available in family packs, individual portions and multipacks.

Table of Contents

  1. Executive summary

    • Market factors summary
  2. Market factors

    • Consumers’ overall financial situation and confidence are improving
    • Graph 1: confidence in improving future finances, 2022-2024
    • Graph 2: changes in financial status, 2022-2024
    • The willingness to spend and trade up on non-alcoholic drinks is on the decline
    • Graph 3: trading up and down, 2021-2024
    • Graph 4: changes in spending – non-alcoholic drinks, 2021-2024
    • The attribute of supplementing nutrition may determine the spending priority of non-alcoholic drinks
    • Graph 5: priority of beverage spending, 2024
    • Consumers’ desire to increase plant-protein intake has declined
    • Chinese consumers value the inherent naturalness of the plant-protein drinks
    • Graph 6: perception towards different protein sources – natural, 2024
    • Leverage the rebound in outdoor and offline spending to explore more beverage pairing possibilities
    • Graph 7: ranking of perception towards different protein sources – suitable for adding to tea/coffee (net), 2021 and 2024
    • Graph 8: changes in spending – spent more than last month, 2022-2024
    • Labelling takes centre stage: governments and brands join forces to promote more transparent communication regarding health in beverages
  3. Appendix – Definition

    • Definition
    • Plant-protein Drinks – China – 2024

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