2024
0
China Plant-protein Drinks Market 2024 | Focus: Market Size
2024-07-01T11:03:01+01:00
REP7DCA2C0C_2B2C_416C_8D47_38A675DCFE0E
500
174211
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Report
en_GB
The recovery in offline consumption is fuelling the growth of plant-protein drinks. Despite uncertain market prospects, improved production techniques and product pairings as well as innovations in communications on 'naturalness'…

China Plant-protein Drinks Market 2024 | Focus: Market Size

£ 500 (Excl.Tax)

Report Summary

Mintel’s Focus Reports extract and analyze key information and data to provide a condensed and insightful report on the topics that matter to you and your business. This report covers the market size of the China plant-protein drinks industry, if you are interested in learning more about the China plant-protein drinks market, use the navigation at the top of this page to browse other Focus Reports on the subject.

China Plant-protein Drinks: Market Size

This report is the ultimate source of data for the plant-protein drinks market in China.  Stay ahead of the curve and make informed decisions with this comprehensive market size report from Mintel.

Key Features of this Report

  • Detailed retail sales data: The report tracks the growth in retail sales values of plant-protein drinks, highlighting a growth rate of 4.1% year-on-year in 2023, amounting to RMB 56 billion.
  • Market share analysis: The report sheds light on popular drinks in the market, while also highlighting the emerging popularity of walnut and apricot kernel drinks.
  • Brand innovation: Learn about the innovation strategies employed by leading brands such as The CoCo Company and Chun Guang in the coconut drink category.
  • Market shifts: Stay informed about sector changes, such as the decline in oat milk sales and the rising innovation in the almond drink category.

Invest in your success today by purchasing this insightful plant-protein drinks market report for the China market.

Meet The Expert

This report is written by Rika Huang, Senior Analyst at Mintel. Rika Joined Mintel in 2021 as a research analyst, specializing in food and drink industries. Before Mintel, she is a business intelligence analyst at a martech company, providing service for beauty and auto brands.

The recovery in offline consumption is fuelling the growth of plant-protein drinks. Despite uncertain market prospects, improved production techniques and product pairings as well as innovations in communications on ‘naturalness’ have helped brands grow their revenue, demonstrating the potential of this category.

Rika Huang
Senior Analyst, China Insights

Market Definitions

This report discusses a variety of plant-based drinks, including soy-, rice-, nut- (eg peanut and almond), grain- (eg oats, quinoa, and corn), seed- (eg flaxseed and chia seeds) and coconut-based drinks. Packaged in bottles, cans, tubs, cartons, flexible packaging and stand-up pouches, these beverages are available in family packs, individual portions and multipacks.

The market size covers sales through retail channels only. Also included in the market size are plant-protein drinks that incorporate milk as an additional but not main ingredient and flavoured plant-protein drinks (eg those with berries or fruit as an additional but not main ingredient).

Table of Contents

  1. Executive summary

    • Market outlook
  2. Market size and forecast

    • The recovery in offline consumption and innovation activity are fuelling growth, but uncertainty remains
    • The rebound in volume sales accelerated in 2023, but growth is expected to gradually slow
  3. Market segments and highlights

    • Major drink bases bounce back
    • Multiple brands are developing coconut drinks, while derivative products are performing strongly
    • Innovation in soy drinks is slowing, but process improvements can boost category competitiveness
    • Graph 1: new soy plant-based dairy alternative products as a share of new plant-based dairy alternative launches, 2019-2024
    • Traditional giants lead the growth in walnut drinks, while new brands emerge in the apricot kernel category
    • The oat milk craze has subsided, while almond drink innovation has increased
  4. Appendix – market size and forecast

    • Definitions
    • Market size and forecast
    • Market segments
    • Plant-protein Drinks – China – 2024

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