2024
0
China Plant-protein Drinks Market 2024 | Focus: Product Innovation
2024-07-01T17:02:11+01:00
REP4BC2CF3A_A628_44AD_AE5E_15B293A0BBA9
500
174251
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Report
en_GB
The plant-protein drink market is recovering. New coconut and almond-based launches have grown considerably and brands are actively exploring niche bases. However, more transparent communication is needed to establish consumer…

China Plant-protein Drinks Market 2024 | Focus: Product Innovation

£ 500 (Excl.Tax)

Report Summary

The plant-protein drink market is recovering. New coconut and almond-based launches have grown considerably and brands are actively exploring niche bases. However, more transparent communication is needed to establish consumer trust. Fruit flavours are a key focus of product development, but derivative products are driving more diverse and segmented flavour innovation.

Rika Huang, Senior Analyst, China Insights

Market Definitions

This report discusses a variety of plant-based drinks, including soy-, rice-, nut- (eg peanuts and almonds), grain- (eg oats, quinoa, and corn), seed- (eg flaxseed and chia seeds) and coconut-based drinks. Packaged in bottles, cans, tubs, cartons, flexible packaging and stand-up pouches, these beverages are available in family packs, individual portions and multipacks.

The market size covers sales through retail channels only. Also included in the market size are plant-protein drinks that incorporate milk as an additional but not main ingredient and flavoured plant-protein drinks (eg those with berries or fruit as an additional but not main ingredient).

Excluded:

The market size and forecast excludes unpackaged goods.

Table of Contents

  1. Executive summary

    • Product trends summary
  2. New product trends

    • Innovation activity in coconut and almond bases heats up, while the exploration of niche bases continues
    • The recovery in offline consumption and active innovation are fuelling retail sales growth
    • Innovation in coconut and almond is growing significantly
    • Graph 1: share of new launches of plant-based dairy alternatives, by base ingredient, 2019-24
    • Examples of innovative products with diverse bases
    • Flavour ingredients as the base
    • Establish consumer trust with more transparent communication
    • Minus claim innovation remains popular, but communications on naturalness and nutritional fortification have fallen
    • Graph 2: new launches of plant-based dairy alternatives, by select claims, 2019-24
    • Innovation is greatest in low/no/reduced trans fat, while no added sugar and glycaemic index claims are growing
    • Graph 3: new launches of plant-based dairy alternatives, by select minus claims, 2022-24
    • Examples of innovative products with glycaemic index claims
    • Examples of innovative products targeting children and maternity
    • The Chinese market lags behind global markets in developing and communicating ‘naturalness’
    • Graph 4: plant-based dairy alternatives, by natural claims, 2023-24
    • ‘All-natural’ innovation offers a variety of naturalness improvement possibilities for brands
    • The share of chilled products is increasing as brands focus on communicating freshness
    • Graph 5: new launches of plant-based dairy alternatives, by storage, 2019-24
    • Diverse flavour and texture innovations meet differentiated needs
    • Fruit flavours see most innovation, with tea flavours growing rapidly
    • Graph 6: plant-based dairy alternatives, by top 10 flavour sub-groups, 2022-24
    • Plant-based Lactobacillus drinks unlock more fruit flavour pairings
    • Leverage more specific flavours to meet consumers’ expectations for product variations
    • Chinese flowers can be further explored
    • There is substantial innovation in smooth, dense and pulpy textures
    • Graph 7: new launches of plant-based dairy alternatives, by texture, 2022-2024
    • Examples of innovative products with thick textures
  3. Appendix – Definition

    • Definitions
    • Plant-protein Drinks – China – 2024

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