2022
0
China Purchasing Food and Drink for Children Market Report 2022
2022-02-08T03:02:54+00:00
OX1101387
3695
147785
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Report
en_GB
“The release of the first children snack standard has set the standard bar high for children food and drink products, coupled with recent education reformation towards promoting children’s holistic wellbeing,…

China Purchasing Food and Drink for Children Market Report 2022

£ 3,695 (Excl.Tax)

Description

“The release of the first children snack standard has set the standard bar high for children food and drink products, coupled with recent education reformation towards promoting children’s holistic wellbeing, this market is being increasingly valued by capitals and enterprises. Facing scrutiny by ever knowledgeable and health driven parents, opportunities lie in allaying parents’ concern in rising health issues through revamped products and providing exclusive care through age tailored launches.”

– Marta Zhang, Senior Research Analyst

Key issues covered in this Report

  • Market factors influencing children food and drink market
  • Market strategies and new product trends
  • Consumption habits of current children food and drink
  • Children food and drink product characters emphasised by parents
  • Parents attitude towards purchasing food and drink for children

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
          • Excluded
          • Executive Summary

              • Market and Competition
                • The consumer
                  • Dairy is the most consumed category
                    • Figure 1: Consumption usage, 2021
                  • Strengthen professional image in social media channels
                    • Figure 2: Purchase channel, 2021
                  • Leverage fruity flavour to meet the preference of natural sweetness
                    • Figure 3: Flavour preference, 2021
                  • Nutrition and ingredient information are the most important factors
                    • Figure 4: Purchase factors, 2021
                  • Adding micronutrients and vitamins are the most attractive
                    • Figure 5: Nutrient features, 2021
                  • Knowledgeable parents urge brands to be transparent in ingredients
                    • Figure 6: Selected attitudes towards purchasing food and drink for children, 2021
                  • What we think
                  • Issues and Insights

                    • Be the pioneer to support eye health
                      • The facts
                        • The implications
                          • Figure 7: Examples of children food and drink with functional claims supporting eye health, 2020-21
                          • Figure 8: Eye’s milk by New Hope Dairy Co, 2021
                        • Revamp juices as a hydration alternative
                          • The facts
                            • The implications
                              • Figure 9: Examples of juice drinks with lower sugar contents, Global, 2020-21
                              • Figure 10: Examples of juice drinks with water and fruit content claims, 2020
                              • Figure 11: Creative Root Flavoured Coconut Water Beverage, US, 2020
                            • Age specified nutrient fortification for children’s food and drink
                              • The facts
                                • The implications
                                  • Figure 12: Percentage of food and drink* new launches with demographic claims, Global, 2017-21
                                  • Figure 13: Percentage of food and drink* new launches with demographic claims, China, 2017-21
                                  • Figure 14: Food and drink launches with functional* (digestive, prebiotic, probiotic, fibre) claims, China, 2017-21
                                  • Figure 15: Examples of children’s food and drinks with functional claims* (digestive, prebiotic, probiotic, fibre) claims, Global, 2021
                              • Market Factors

                                • The release of first General Requirements for Children’s Snacks in China
                                  • The release of “Double Reduction” policy
                                    • Rising eye health problems deteriorated by the pandemic
                                    • Competitive Strategies

                                      • Snacks brands marching into children food and drink
                                        • Maternal and infant brands extend product portfolio
                                          • Individual IP building to attract kids
                                            • Figure 16: Healthy Diet Everyday x “Monsters in the Forbidden City”, 2021
                                        • New Product Trends

                                          • Healthy snacks with fortification attributes
                                            • Figure 17: New product launches in children food and drink* by claim category, China, 2017-21
                                            • Figure 18: New product launches in children food and drinks* by ‘plus’ claim, China, 2017-21
                                            • Figure 19: Examples of new product launches with ‘High/Added Protein’ claims, China, 2021
                                          • Lollipops are a rising snack format
                                            • Figure 20: New product launches in children food and drinks* by sub-category, China, 2017-21
                                            • Figure 21: Examples of novel format lollipops, China, 2021
                                            • Figure 22: Examples of novel format lollipops, Global, 2019-21
                                          • Focusing on education occasion
                                            • Figure 23: Examples of school occasion snacks, global, 2019-21
                                            • Figure 24: Examples of snacks with education focus, 2021
                                          • Global: Ethical claims becoming the mainstream
                                            • Figure 25: New product launches in children food and drinks* by claim, Global, 2017-21
                                            • Figure 26: New product launches in children food and drinks* by plant base related claims, Global, 2017-21
                                            • Figure 27: Examples of plant based children food and drink, Global, 2021
                                        • Consumption Usage

                                          • Balanced nutrients are parents’ top priority
                                            • Figure 28: Consumption usage, 2021
                                          • Increasing consumption of cheese
                                            • Figure 29: Percentage of new launches of cheese products claimed as children (5-12), 2017-21
                                            • Figure 30: Change in consumption usage, 2019 vs 2021
                                          • Trading up by providing age-specific cheese products
                                            • Figure 31: Consumption usage of cheese/cheese sticks, by age of youngest children, 2021
                                          • Concerns over the sugar content in juice drags consumption
                                            • Figure 32: Average sugar* content in new launched juice drinks claimed as children (5-12) and total new launches, 2019-21
                                            • Figure 33: Consumption usage of juice, by education, 2021
                                        • Purchase Channel

                                          • Multiple channels are used, especially when purchasing for preschool kids
                                            • Figure 34: Purchase channel, 2021
                                            • Figure 35: Purchase channels – Selected channels, by age of youngest children, 2021
                                          • Strength professional image in social media platforms
                                            • Figure 36: Purchase channels – Selected channels, by monthly personal income, 2021
                                            • Figure 37: Purchase channels – Selected channels, by education, 2021
                                          • Foreign brands are preferred by young families
                                            • Figure 38: Purchase channels – Selected channels, by gender and age, 2021
                                        • Flavour Preference

                                          • Leverage fruity flavour to cater to children’s sweet tooth
                                            • Figure 39: Flavour preference, 2021
                                            • Figure 40: Examples of fruit flavour children’s food and drink products with L/N/R sugar claims, 2021
                                          • Purchase emphasis varied for different flavour preference
                                            • Figure 41: Flavour preference – Selected flavours, by age of youngest children, 2021
                                            • Figure 42: Purchase factors – Selected factors, by flavour preference, 2021
                                            • Figure 43: Kids Kimchi by Pulmuone Food, South Korea, 2021
                                        • Purchase Factors

                                          • Nutrition and ingredient information are the most important factors
                                            • Figure 44: Purchase factors, 2021
                                          • Tailor-made children food and drink products for young parents
                                            • Figure 45: Purchase factors – Selected factors, by generation, 2021
                                            • Figure 46: Purchase factors – Selected factors, by attitude towards “I would buy my child(ren) meal kits that are not specially designed for children”, 2021
                                          • Highlight certification and production process for premiumisation
                                            • Figure 47: Purchase factors – Selected factors, by education level, 2021
                                        • Nutrient Features

                                          • Micronutrients and vitamins are the most attractive features
                                            • Figure 48: Nutrient features, 2021
                                            • Figure 49: Percentage of children food and drink* new launches claimed as ‘functional – eye health’ and ‘functional – immune health’, 2017-21
                                          • Gaps remain in pre & probiotics, fibre intake and sugar control
                                            • Figure 50: Nutrient features and GNPD food and drink product features*, China, 2021
                                            • Figure 51: Percentage of children food and drink* new launches in Europe market with L/N/R sugar claim, 2017-21
                                            • Figure 52: Examples of no added sugar/sugar free products, 2021
                                          • Multi-nutrient products are in demand
                                            • Figure 53: Repertoire of nutrient features, 2021
                                            • Figure 54: Repertoire of nutrient features, by family structure, 2021
                                          • Highlight the feature of prebiotics, fibre and fat level during premiumisation
                                            • Figure 55: Nutrient features – Selected features, by monthly personal income, 2021
                                            • Figure 56: Attitude towards “I understand the differences among prebiotics, postbiotics and synbiotics”, by monthly personal income, 2021
                                        • Attitude Towards Purchasing Food and Drink for Children

                                          • Customisable food and drink for the next premiumisation approach
                                            • Figure 57: attitudes towards purchasing food and drink for children – “I would buy customisable children’s food and drink products (a) for my child(ren)”, by generation, 2021
                                            • Figure 58: NesQino by Nestlé
                                          • Ever knowledgeable parents urge brands to be transparent in ingredients
                                            • Figure 59: Selected attitudes towards purchasing food and drink for children, 2021
                                            • Figure 60: attitudes towards “I don’t know how to read the nutritional labels on the product packaging”, by age group, 2021
                                          • Launch product for special health issues primarily in tier one cities
                                            • Figure 61: attitudes towards “I find it difficult to find children’s food and drink for special health issues (eg lactose intolerant, undernutrition)”, by city tier, 2021
                                            • Figure 62: Logistic regression analysis, 2021
                                        • Appendix – Methodology and Abbreviations

                                          • Methodology
                                            • Abbreviations

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