China RTD Coffee Market Report 2023
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RTD coffee must develop a distinctive strategy to overcome rival obstacles. In order to increase awareness, brands should not only emphasise their strengths in portability, but also address the range of consumers’ demands from functionality to emotional wellbeing.
Marta Zhang, Senior Research Analyst, Food and Drink, Foodservice, China
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Executive Summary
- Key issues covered in this Report
- The market
- The company
- Graph 1: share of L/N/R claims in new RTD coffee drinks launches, 2018-23
- The consumer
- Graph 2: coffee types consumed in the last three months, 2023
- Graph 3: coffee channels used in the last three months, 2023
- Graph 4: purpose for which coffee has been consumed in the last three months, 2023
- Graph 5: important coffee purchase factors, 2023
- Graph 6: product features of interest in coffee, 2023
- Graph 7: emotive benefits of flavours, 2023
- Issues and insights
- What we think
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The market
- Market size and forecast
- Market factors
- Graph 8: urban surveyed unemployment rate, 2020-23
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Companies and brands
- Market share
- Marketing activities
- New product trends
- Graph 9: share of products containing coconut ingredients in new RTD coffee drinks launches, 2018-23
- Graph 10: share of claim categories in RTD coffee drinks new launches, 2018-23
- Graph 11: share of L/N/R claims in new RTD coffee drinks launches, 2018-23
- Graph 12: top 5 packaging materials in RTD coffee drinks new launches, 2018-23
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The consumer
- Consumption trends
- Graph 13: coffee types consumed in the last three months, 2023
- Graph 14: consumption penetration – ready to drink coffee drinks, by age, 2021 vs 2023
- Graph 15: consumption frequency – ready-to-drink coffee drinks, by age, 2023
- Graph 16: coffee consumption frequency in the last three months, 2023
- Graph 17: consumption frequency – once a day or more, by city tier, 2023
- Consumption channels
- Graph 18: coffee consumption channels used, 2023
- Graph 19: consumption channel – social media ecommerce platforms*, by gender and age, 2023
- Graph 20: consumption channel – selected channels, by age, 2023
- Graph 21: consumption channel, by RTD coffee preference – temperature, 2023
- Consumption purpose
- Graph 22: purpose for which coffee is consumed, 2023
- Graph 23: consumption purpose – to treat myself, by age, 2023
- Graph 24: RTD coffee preference – packaging size, by consumption purpose, 2023
- Graph 25: consumption channel, by consumption purpose, 2023
- Purchase factors
- Graph 26: RTD coffee purchase factors, 2023
- Graph 27: attitudes towards coffee claims, by age, 2023
- Graph 28: purchase factors – selected factor, by age, 2023
- Graph 29: RTD coffee purchase factors – selected factors, by monthly household income, 2023
- Graph 30: RTD coffee purchase factors – selected factors, by consumption purpose, 2023
- Base drink preference
- Graph 31: RTD coffee base drink preference, 2023
- Graph 32: base drink preference, by monthly household income, 2023
- Graph 33: base drink preference, by frequent coffee drinkers*, 2023
- Graph 34: RTD coffee base drink preference, by region, 2023
- Emotive benefits of flavour
- Graph 35: emotive benefits associated with flavours, 2023
- Graph 36: emotive benefits of flavours – comforting, by gender, 2023
- Graph 37: emotive benefits of flavours – healthy, by monthly household income, 2023
- Food Personas
- Graph 38: food personas, 2023
- Graph 39: consumption penetration – ready-to-drink coffee drinks, by food persona, 2023
- Graph 40: purchase factors – selected factors, by food persona, 2023
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issues and insights
- Highlight milk as the star in RTD coffee
- Leave consumers the choice by laddering caffeine content
- Communicate mood-boost benefits
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Appendix – Market size and forecAst, methodology and abbreviations
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