This Market Dynamics report features market data extracted from Mintel’s China Salty Snacks Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the China salty snacks market. The full China report is available to purchase here.
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The market
- Market size
- Online short video platforms fuel the continuous growth of the nuts and seeds market
- The excellent performance of marinated snacks/meat jerky is due to the domestic brands’ released potential
- Puffed snacks are still stagnant in growth
- Market factors
- The Chinese government fully supports the development of the food industry towards enhanced nutrition
- Short videos spread the message of the nutritional value of snack ingredients
- Graph 1: short video mentions of ‘jerky’ and ‘nutrition’ (in thousands), 2023-25
- Graph 2: short video mentions of ‘nuts’ and ‘nutrition’ (in thousands), 2023-25
- Product innovations are increasingly concentrated in range extensions
- Graph 3: proportion of salty snack launches, by launch type, rolling years, 2020-25
- After snack wholesalers, WeChat Stores are here to bring new consumption momentum
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New product trends
- Numbing and spicy flavour sees more innovation among spicy flavours, and master-stock-marinated flavour continues to show potential.
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The consumer
- Packaging matters: occasion-linked designs enhance value
- Salty puffed snack penetration has significantly declined
- Consumers care about the taste and calorie content of salty puffed snacks
- Graph 4: consumer interest, by category, 2025
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Appendix – market size and forecast, research methodology and abbreviations
- Market size and forecast – nuts/seeds
- Market size and forecast – marinated snacks/meat jerkies
- Market size and forecast – puffed snacks
- Methodology
- Mintel’s Flavourscape AI methodology
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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