By leveraging sensory and emotional experiences and tailoring products to specific health and safety needs, brands can spice up performance in the evolving market.
Cara Liu, Senior Global Food and Drink Analyst
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Executive Summary
- Key issues covered in this Report
- The market
- The company
- The consumer
- Graph 1: product penetration and purchase channel of major sauces and spreads, 2023
- Graph 2: purchasing exotic sauces and spreads, 2021 vs 2023
- Graph 3: consumption frequency of compound seasoning packs, 2023
- Graph 4: health and safety attributes of sauces and seasonings, 2023
- Graph 5: % point difference of health and safety attributes of sauces and seasonings (NET), segmented consumers by age of children in household vs average, 2023
- Graph 6: considering factors for purchasing sauces and seasoning products, 2023
- Graph 7: consumer behaviours towards purchasing sauces and seasoning products, 2023
- Issues and insights
- What we think
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The market
- Market size and forecast
- Graph 8: retail sales of sauces, seasonings and spreads, by segment, 2018-28
- Market factors
- Graph 9: sectors that consumers have spent more money on compared to last months, 2022-23
- Graph 10: year-on-year growth rate of total retail sales of consumer goods, by consumption pattern, 2022-23
- Graph 11: confidence about improving financial situation in the next three months, by select confidence level, 2020-23
- Graph 12: sauces, seasonings and spreads* launches, by segment, 2018-23
- Market segmentation
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The company
- Market share
- Marketing activities
- New product trends
- Graph 13: subcategories of sauces, seasonings and spreads* launches, 2018-23
- Graph 14: top flavour component subcategories in sauces, seasonings and savoury spreads launches, 2018-23
- Graph 15: important health-related claims of sauces, seasonings and spreads, consumer awareness vs share of product launches, 2023
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The consumer
- Product penetration and purchase channel
- Graph 16: product penetration of major sauces and spreads – purchased in any channel, 2022 vs 2023
- Graph 17: ketchup penetration – purchased in any channel, by age of children in household, 2023
- Graph 18: hotpot dipping sauce penetration – purchased in any channel, by generation, 2023
- Graph 19: product penetration and purchase channel of major sauces and spreads, 2023
- Graph 20: purchase channel of major sauces and spreads – any purchased product, 2022 vs 2023
- Graph 21: average types of major sauces and spreads purchased in each channel, 2022 vs 2023
- Purchasing exotic sauces and spreads
- Graph 22: purchasing exotic sauces and spreads, 2021 vs 2023
- Graph 23: purchasing exotic sauces and spreads, by gender and age, 2023
- Consumption frequency of compound seasoning packs
- Graph 24: consumption frequency of compound seasoning packs, 2023
- Graph 25: consumption frequency of compound seasoning packs – any consumed product, 2022 vs 2023
- Graph 26: “I prefer buying compound seasoning packs to cook by myself than buying ready-to-eat meals”, by consumption frequency of compound seasoning packs, 2023
- Graph 27: select considering factors for purchasing sauces and seasoning products, by consumption frequency of compound seasoning packs, 2023
- Health and safety attributes
- Graph 28: health and safety attributes of sauces and seasonings – first attribute, 2020 vs 2023
- Graph 29: health and safety attributes of sauces and seasonings (NET), by considering factors for purchasing, 2023
- Graph 30: % point difference of health and safety attributes of sauces and seasonings (NET), segmented consumers by age of children in household vs average, 2023
- Considering factors for purchasing
- Graph 31: considering factors for purchasing sauces and seasoning products, 2023
- Graph 32: “I prefer to purchase foreign sauces or seasonings products from foreign capital brands rather than those from domestic brands”, by purchasing exotic sauces and spreads, 2023
- Graph 33: considering factors for purchasing sauces and seasoning products, by purchasing exotic sauces and spreads, 2023
- Graph 34: considering factors for purchasing sauces and seasoning products, 2019 vs 2023
- Consumer behaviours
- Graph 35: select consumer behaviours towards purchasing sauces and seasoning products – yes, by cooking and baking frequency, 2023
- Graph 36: “I prefer to purchase novel packaging sauces or seasoning products rather than common packages*”, by generation, 2023
- Graph 37: “I think the packaging of most sauce products on the market is convenient to use”, by generation, 2023
- Graph 38: considering factors for purchasing sauces and seasoning products, by willingness to buy corresponding sauces or seasoning products and recreate foodservice dishes, 2023
- Graph 39: average types of purchased exotic sauces/spreads and consumed compound seasoning packs, by willingness to buy corresponding sauces or seasoning products and recreate foodservice dishes, 2023
- Food personas
- Graph 40: food personas, 2023
- Graph 41: average purchased types of exotic sauces and spreads, by food persona, 2023
- Graph 42: average consumed types of compound seasoning packs, by food persona, 2023
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Issues and insights
- Take taste buds on emotional flavour journeys
- Graph 43: experiencing select emotions, 2023
- Graph 44: flavour preferences associated with emotions, 2022
- Graph 45: botanical flavour preferences associated with emotions, 2022
- Cooking for one, flavoured for me
- Graph 46: size of family households, 2000-20
- Graph 47: select consumer behaviours towards purchasing sauces and seasoning products – yes, by living situation – solo, 2022 vs 2023
- Savour the silver age with dietary and taste solutions
- Graph 48: seniors’ health conditions, 2023
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Appendix – size and forecast, methodology and abbreviations
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