“The market shows great potential for brands in fitness, online community and travelling. Innovative business models need to keep up with the emerging seniors seeking high-quality leisure life where both treats and self-esteem needs can be fulfilled. At the same time, the market is being tested by the unpredictable closures due to the COVID-19 outbreak. In an unprecedented time of uncertainties, brands may need to adopt a service model to engage with different senior consumer segments offline and online.”
– Yan Hou, Senior Research Analyst
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