Under the delayed retirement policy, physical, emotional and cognitive health, vision and mobility of seniors will become increasingly important. Brands urgently need to abandon the product development mindset of treating the symptoms instead of the root causes in seniors’ nutrition products, and develop systematic health problem solutions to help consumers comprehensively improve their mental and physical capacities.
Qianqian Ji, Senior Analyst, China Insights
In line with the macro market trend of the integration of ‘preparedness for old age’ with the silver economy, this report covers research subjects aged 40-49, the ‘preparing for old age’ group, and senior people aged 50 to 65 to explore in-depth the potential opportunities in preparation for ageing healthily.
Mintel GNPD’s definition of seniors is those aged over 55. Therefore, Mintel GNPD analyses included in this Report are based on the population aged over 55, covering categories such as food, drinks and healthcare products.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This report looks at the following areas: Macro-economic factors and policies shaping the children's nutrition market Product marketing and innovation trends in light of modern parenting styles Analysis...
Find out more£ 3,695
This report looks at the following areas: Key factors influencing the edible beauty market Notable marketing activities Notable product innovation trends and case studies Purpose of consumption Edible...
Find out more£ 3,695
This report looks at the following areas:Key factors affecting the bone and joint health marketNoteworthy new product trends and marketing activitiesConsumer focus on different aspects of bone and...
Find out more£ 3,695
This report looks at the following areas: Key market factors influencing the sports and exercise market Noteworthy product innovation trends and marketing highlights A comprehensive analysis of future...
Find out more£ 3,695
This report looks at the following areas: Explanation of macro market factors and policies that affect gut/digestive health and probiotics Competitive landscape and new product innovation trends in...
Find out more
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
