“Given the standards for healthy Chinese older adults emphasises the importance of helping seniors live healthily physically, psychologically and socially, these three aspects will become the future directions for companies and brands that wish to tap into the seniors’ wellbeing sector. Companies and brands should also ‘listen to’ seniors’ health behaviour shift after COVID-19, such as the need for body checks and fears of doing fitness exercises after recovery, and properly modify their products and services to suit seniors better.”
Catherine Liu, Principal Analyst
This report discusses the following key topics:
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