In today's competitive retail landscape, shopping malls have the potential to offer unique value by serving as one-stop experiential destinations, offering shared activities for adults and children, and meeting the unmet experiential needs in non-first-tier cities.
Binyan Yao, Research Analyst, Retail, China
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Executive Summary
- Key issues covered in this Report
- The market
- The consumer
- Graph 1: frequency of shopping mall visits, 2020 vs 2023
- Graph 2: consideration factors when selecting a shopping mall to visit, 2023
- Graph 3: companions when visiting shopping malls, 2023
- Graph 4: activities in shopping malls, 2023
- Graph 5: reasons for buying products in shopping malls, 2023
- Graph 6: special services/activities in shopping malls, 2023
- Graph 7: attitudes towards shopping malls, 2023
- Issues and Insights
- What We Think
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The market
- Market overview
- Graph 8: total sales of commodities of department stores, 2017-23 (est)
- Market factors
- Graph 9: sectors that consumers have spent more money on compared to last months, 2022-23
- Graph 10: ways used to relieve stress – shopping offline, 2020-23
- Graph 11: confidence about improving financial situation in the next three months, by select confidence level, 2020-23
- Market highlights
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The consumer
- Frequency of shopping mall visits
- Graph 12: frequency of shopping mall visits, 2020 vs 2023
- Graph 13: frequency of shopping mall visits, by city tier, 2023
- Graph 14: visiting shopping malls once a week or more, by monthly household income and by age of children in household, 2023
- Consideration factors when selecting a shopping mall to visit
- Graph 15: consideration factors when selecting a shopping mall to visit, 2023
- Graph 16: consideration factors when selecting a shopping mall to visit, frequent visitors vs non-frequent visitors, 2023
- Companions when visiting shopping malls
- Graph 17: companions when visiting shopping malls, 2023
- Graph 18: visiting shopping malls with spouses, friends or by themselves, by age, 2023
- Graph 19: visiting shopping malls with children, by gender and age, 2023
- Graph 20: visiting shopping malls with spouses, children and parents, multi-generation family vs all, 2023
- Activities in shopping malls
- Graph 21: activities in shopping malls, 2023
- Graph 22: activities in shopping malls, visiting with children vs visiting without children, 2023
- Graph 23: activities in shopping malls, by consumers' attitudes towards wandering around shopping malls, 2023
- Reasons for buying products in shopping malls
- Graph 24: reasons for buying products in shopping malls, 2023
- Graph 25: reasons for buying products in shopping malls, multi-generation family vs all respondents, 2023
- Graph 26: reasons for buying products at shopping malls, frequent visitors vs non-frequent visitors, 2023
- Interest in special services/activities in shopping malls
- Graph 27: special services/activities in shopping malls – have tried, 2023
- Graph 28: special services/activities in shopping malls – have not tried but are interested in trying, 2023
- Graph 29: special services/activities in shopping malls – have not tried but are interested in trying, frequent visitors vs non-frequent visitors , 2023
- Graph 30: special services/activities in shopping malls – have not tried but are interested in trying, by city tier, 2023
- Attitudes towards shopping malls
- Graph 31: attitudes towards wandering around shopping malls, by frequency of visits, 2023
- Graph 32: attitudes towards visiting familiar or new shopping malls, by gender and age, 2023
- Graph 33: attitudes towards family activities in shopping malls, by age of children in household, 2023
- Graph 34: attitudes towards pet-friendly shopping malls, 2023
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Issues and insights
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Appendix – methodology and abbreviations
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