2023
0
China Skin Beauty Services Market Report 2023
2023-06-28T04:11:50+01:00
OX1154647
3695
164489
[{"name":"Beauty Treatments","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics\/beauty-treatments"},{"name":"Skincare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare"}]
Report
en_GB
“The prioritized recovery needs for cosmetic surgery takers are hydration and repairing skin barriers. But consumers think they are savvy enough and tend to judge the product efficacy by checking…

China Skin Beauty Services Market Report 2023

£ 3,695 (Excl.Tax)

Description

Key Topics Covered in this Topic

  • Noteworthy marketing activities for skin beauty services.
  • Newly launched product innovation for skin beauty services and post-surgery repair.
  • Consumers’ preferred channels of skin beauty services.
  • Reasons for using skin beauty services.
  • Usage frequency of different kinds of cosmetics surgery.
  • Used brands, benefits required and purchase drivers for post-surgery facial skin repair products.

Expert Insights from a Senior Analyst

This report, written by Amy Jin, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the skin beauty market and add expert context to the numbers.

The prioritized recovery needs for cosmetic surgery takers are hydration and repairing skin barriers. But consumers think they are savvy enough and tend to judge the product efficacy by checking repairing ingredients contained rather than relying on medical seal and for post-surgery claims. Non-invasive skincare procedures are still the most popular surgery undertaken hence the post-surgery product market can ride on the opportunity of its repetitive treatment nature to recruit new users and skincare brands can tap into the repairing needs for this occasion.”

Amy Jin
Senior Analyst

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
        • Executive Summary

            • Market and competition
              • The consumer
                • Brand direct operated salons are the most popular destination
                  • Figure 1: Preferred channel to take facial skin treatment, 2023
                • Emotional benefits overrides efficacy
                  • Figure 2: Reasons for take facial skin treatment, 2023
                • Photorejuvenation is the most common surgery taken
                  • Figure 3: Usage frequency of cosmetic surgery, 2023
                • Winona is the most widely recognized recovery product post-surgery
                  • Figure 4: Facial skincare brands used for repairing, 2023
                • Checking ingredients contained is an essential part of purchasing journey
                  • Figure 5: Features paying attention to when purchasing post-surgery products, 2023
                • Hydration for non-invasive procedures while repairing for invasive surgeries
                  • Figure 6: Benefits seek for from repairing products, 2023
                • What we think
                • Issues and Insights

                  • Leverage repairing efficacy to encourage everyday use
                    • Figure 7: Avène Cicalfate+ Restorative Protective Cream, US, 2023
                  • Emotional support and pre-surgery preparation also play a part in the game
                      • Figure 8: Viktor Michael’s hidden agenda pre and post injection care serum, US, 2023
                  • Market Factors

                    • 2022 COVID lockdown limited the usage of skin beauty services
                      • Vertical cosmetic surgery platforms suspend overseas business
                        • Revenge spending on offline leisure activities in 2023
                          • Figure 9: BPC plans after the relaxation of COVID-19 prevention control policies, female, total and by age, 2023
                        • The pursuit of beauty drives usage of post-recovery products
                          • The prevalence of live streaming enabled cosmetic surgery group purchasing
                          • Marketing Activities

                            • Educational marketing information for better understanding of specialty skincare
                              • Figure 10: Skincare scientific white paper and post-cosmetic surgery repairing guide by Juyou, China, 2022 and 2023
                              • Figure 11: Light skincare surgery operation white paper by SkinCeuticals, 2022
                            • Petroleum based products suitable for post-surgery benefits
                              • Figure 12: Petroleum-based products by Vaseline and Aquaphor
                            • Prestige skincare brands launching offline spa services
                              • Figure 13: Lancôme x Jinmao Purelax Mountain Hotel Lijiang and La Mer x Chongqing Niccolo Hotel, China, 2023
                            • Cosmetic surgery multiple combo card encourages repetitive purchase
                              • Figure 14: So-Young multiple treatment card, China, 2023
                            • Skincare brands operating own cosmetic surgery institutions
                              • Figure 15: Introduction of Uniskin lab, China, 2023
                          • New Product Trends

                            • Speciality skincare claims saw rise in the past few years
                              • Figure 16: New skincare product launches with recovery products related claims, China, 2020-23(Jan-May)
                              • Figure 17: Examples of facial skincare products with reducing redness claims, China, 2023
                            • Collagen increasing and repairing skin barriers saw growth
                              • Figure 18: Medical recombinant collagen for sensitive skin conditions, China, 2022 and 2023
                            • Clinical skincare brands launching products specifically targeting at individual surgeries
                              • Figure 19: Alastin product variant for different skin procedures, US, 2023
                            • Facial skin beauty procedures expanding to body
                              • Figure 20: Vaseline sunburn serum, China, 2023
                            • Innovative format of repairing skincare products
                              • Figure 21: Innovative format of repairing products, China, 2023
                            • Sun/UV light/Ultralight protection post-surgery
                              • Figure 22: Hireida light prevention gel, China, 2023
                          • Skin Type and Sensitivity

                            • Sensitive skin conditions bring potential to aftercare products market
                              • Figure 23: Skin sensitivity, 2023
                            • Combination skin is more mainstream
                              • Figure 24: Skin type, 2023
                              • Figure 25: Skin type and sensitivity, by age, 2023
                          • Beauty Services Taken

                            • Beauty services is taken commonly
                              • Figure 26: Beauty services used in the last 12 months, 2023
                            • Consumers aged 25-39 used more facial cosmetic surgery
                              • Figure 27: Beauty services taken in the last 12 months – ‘facial cosmetics surgery’, by age, 2023
                            • Consumers of sensitive skin are more active in beauty services
                              • Figure 28: Beauty services used in the last 12 months, by skin sensitivity, 2023
                            • Lower tier cities show higher penetration in body cosmetic surgery
                              • Figure 29: Beauty services used in the last 12 months, by city tier, 2023
                          • Preferred Channel

                            • Skincare brand salons are mostly enjoyed by consumers
                              • Figure 30: Preferred channel to take facial skin treatment, 2023
                              • Figure 31: spa service offered by Skinceuticals, Guerlain and Elemis, China, 2022
                            • Younger consumers prefer cosmetic surgery institutions while older generations choose brand counters
                              • Figure 32: Preferred channel to take facial skin treatment, by age, 2023
                              • Figure 33: Linqingxuan at shanghai longzhimeng mall, China, 2023
                            • Consumers from lower tier cities pay more attention to scalp care while those from the North prefer independent beauty service shops
                              • Figure 34: Preferred channel to take facial skin treatment, by city tier, 2023
                              • Figure 35: Preferred channel to take facial skin treatment, by region, 2023
                          • Reasons for Using

                            • Emotional benefits attract consumers who seek for better self-care
                              • Figure 36: Reasons for take facial skin treatment, 2023
                            • Consumers of higher income seek for better efficacy
                              • Figure 37: Selected reasons for take facial skin treatment, by monthly personal income, 2023
                            • Sensitive skin conditions skew towards functional needs
                              • Figure 38: Reasons for take facial skin treatment, by skin sensitivity, 2023
                            • Those who prefer cosmetic surgery institutions are both emotionally and functionally driven
                              • Figure 39: Reasons for take facial skin treatment, by preferred channel, 2023
                          • Usage Frequency of Cosmetics Surgery

                            • Photorejuvenation shows the highest penetration
                              • Figure 40: Usage frequency of cosmetic surgery, 2023
                            • Hydration and Thermage appeal to those aged 30-39
                              • Figure 41: Usage frequency of cosmetic surgery – ‘haven’t done this in the last 12 months’, by age, 2023
                          • Used Brands of Repairing Facial Skin Products

                            • Similar shares of speciality domestic brands and well-known international brands used
                              • Figure 42: Facial skincare brands used for repairing, 2023
                            • Consumers with combination skin prefer specialty skincare brands
                              • Figure 43: Facial skincare brands used for repairing, by skin type, 2023
                            • French brands are more appealing to younger consumers
                              • Figure 44: Facial skincare brands used for repairing, by age, 2023
                          • Purchase Factors of Repairing Facial Skin Products

                            • Emphasis on repairing effects to attract ingredient savvy consumers
                              • Figure 45: Features paying attention to when purchasing post-surgery products, 2023
                            • Mature consumers pay more attention to ingredients and ‘suitable for’ claims
                              • Figure 46: Features paying attention to when purchasing post-surgery products, by age, 2023
                          • Sought Benefits from Repairing Facial Skin Products

                            • Hydration is the most important request for non-invasive procedures
                              • Figure 47: Benefits sought for from repairing products, 2023
                              • Figure 48: Example of recovery dressing with wound healing and skin repairing efficacy, China, 2023
                            • Sensitive skin pays more attention to skin barrier repairing post non-invasive surgery
                              • Figure 49: Benefits seek for from repairing products post non-invasive surgery, by skin condition, 2023
                          • Beauty Personas

                            • Who are they?
                              • Beauty Mavens seek advanced skincare solutions
                                • Figure 50: Selected reasons for take facial skin treatment, by beauty persona, 2023
                              • Holistic Wellbeing Followers are more likely to go to brand counters for services
                                • Figure 51: Preferred channel to take facial skin treatment, by beauty persona, 2023
                            • Appendix – Methodology and Abbreviations

                              • Methodology
                                • Abbreviations

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