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Report
en_GB
This report looks at the following areas:New marketing activities and product trends in China's beauty services marketThe uptake of beauty services and facial cosmetic proceduresIngredients of interest in post-procedure productsBarriers…
China
Beauty and Personal Care
simple
China Skin Beauty Services Market Report 2024
This report looks at the following areas:New marketing activities and product trends in China's beauty services marketThe uptake of beauty services and facial cosmetic proceduresIngredients of interest in post-procedure productsBarriers to undergoing facial cosmetic proceduresDesired skincare benefits from post-procedure productsPerceptions of post-procedure productsConsumer attitudes towards cosmetic proceduresProcedure aftercare products need to ride the wave of the medical aesthetics boom.
New marketing activities and product trends in China’s beauty services market
The uptake of beauty services and facial cosmetic procedures
Ingredients of interest in post-procedure products
Barriers to undergoing facial cosmetic procedures
Desired skincare benefits from post-procedure products
Perceptions of post-procedure products
Consumer attitudes towards cosmetic procedures
Procedure aftercare products need to ride the wave of the medical aesthetics boom. Brands should leverage specific ingredients and technologies to enhance their professional-grade repair efficacy, while also broadening products' applicability to meet demand for high-performance, science-backed skincare.
Yali Jiang, Associate Director, China Insights
Market Definitions
This Report focuses on consumer attitudes towards facial beauty services, including:
facial skincare services (eg deep cleansing, moisturising/hydration)
facial cosmetic procedures, including both invasive (eg skin hydration injections) and non-invasive services (eg Thermage, red/blue light therapy), and cosmetic surgery
facial beauty/massage treatments with various functions including cleansing, hydration and relaxation
These services are provided by the following channels:
BPC brand counters
beauty service salons directly operated by BPC brands (eg Dior, Filorga, Dr.Ci:Labo, Clarins SkinSpa, Chando [自然堂] and AHAVA)
comprehensive beauty service salons (ie salons that offer manicure, eyelash, scalp care/haircare and facial skin management services)
vertical beauty service salons (eg Beauty Farm [美丽田园], Siyanli [思妍丽], Terra Spa [半亩花田])
medical aesthetic clinics (eg Yestar [艺星])
massage spa
The products covered in this Report include post-procedure care products, such as medical dressings with specifications.
The beauty services covered in this Report exclude hair and hair transplant services provided by hair transplant clinics, barbershops and hair salons, such as cutting, styling, colouring, treatments, extensions and male grooming/shaving. The Report also excludes hair removal, handcare, manicure, eyelash extension and eyebrow/eyeliner tint services.
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