Brands can offer tailored skintone management products for Chinese consumers based on their specific skintones and skin types. They should also focus on communicating the science behind their products, clearly defining product effects and positioning, and substantiating their efficacy with multidimensional evidence.
Jane Chai, Senior Analyst, China Insights
This Report focuses on consumer attitudes towards skintone management and the use of the following products with skintone management claims such as skin lightening, brightening, evening skintone, removing blemishes/spots, reducing dullness, boosting radiance/glow etc:
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