Consumers' skintone management demands are becoming increasingly sophisticated. Brands must now provide effective, safe and more comprehensive products while preparing to offer more holistic treatments in the future.
Consumers' skintone management demands are becoming increasingly sophisticated. Brands must now provide effective, safe and more comprehensive products while preparing to offer more holistic treatments in the future.
Laurie Du, Director, China Insights
This Report focuses on consumer attitudes towards skintone management and the use of the following products with skintone management claims such as skin whitening, brightening, evening skintone, removing blemishes/spots, reducing dullness, boosting radiance/glow etc:
• Facial skincare products (cleanser, lotion, essence, cream, oil, eye serum/eye cream, suncare, face masks etc)
• Bodycare, bath and shower products (body cream, shower gel, body scrub etc)
• Professional/medical skincare products and beauty devices
• Cosmetics that claim to alter skintone and complexion or cover blemishes, including facial cosmetics (base makeup, concealer, highlighter, contour, blush etc) and body cosmetics (body highlighter/powder/oil, body spray etc)
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