Smartphone brands need to prioritise the consumer demand for battery life and create differentiation in imaging through photo/video shooting assisting features. At the same time, smartphone brands have the opportunity to further expand the wireless earbuds market by leveraging existing product ecosystems and brand images.
Toby Xu, Analyst, China Insights
This Report covers the consumer market for smartphones and wearable devices in China. A smartphone is defined as any modern mobile phone capable of connecting to the internet, as well as downloading applications from proprietary application stores. The term ‘wearable devices’ (also referred to as ‘wearable technology’ or ‘wearables’) in this Report refers to a category of technology devices that can be worn on the body as functional rather than decorative accessories.
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