China Soap, Bath and Shower Products Market Report 2023
€ 4,400 (Excl.Tax)
Report Summary
The soap, bath and shower product market needs growth in shower products and can gain this by emphasising efficacy and segmenting by body skin type and skin issue.
Tina He, Research Analyst, Beauty and Personal Care, China
Table of Contents
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Executive Summary
- Key issues covered in this Report
- The market
- Graph 1: value sales of the total soap, bath and shower products market, by segment, 2018-23
- Graph 2: growth rates of the total soap, bath and shower products market, by segment, 2018-23
- Companies and brands
- Graph 3: launches in the soap, bath and shower products market, by sub-category, 2019-23
- Graph 4: top claims in shower product launches, 2019-23
- The consumer
- Graph 5: body skin types, 2023
- Graph 6: body skin issues, by skin sensitivity, 2023
- Graph 7: product usage, 2022 vs 2023
- Graph 8: benefits linked to different product types, 2023
- Graph 9: usage barriers of body scrubs, 2023
- Graph 10: purchase factors, 2023
- Issues and insights
- What we think
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The market
- Market size and forecast
- Market factors
- Graph 11: purchase factors of bodycare products, Apr 2023 vs Oct 2023
- Graph 12: soap, bath and shower products sales volume, by price range (RMB per item), 2022-23
- Graph 13: select purchase plans of personal care products (eg shampoo, shower gel), 2022-23
- Graph 14: product launches in the soap, bath and shower market, by price positioning, 2019-23
- Market segmentation
- Graph 15: value sales of the total soap, bath and shower products market, by segment, 2018-23
- Graph 16: growth rates of the total soap, bath and shower products market, by segment, 2018-23
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companies and brands
- Market share
- Marketing activities
- New product trends
- Graph 17: product launches in soap, bath and shower products, by sub-category, 2023
- Graph 18: product launches in soap, bath and shower products market, by sub-category, 2019-23
- Graph 19: top formats and textures of shower product launches, 2019-23
- Graph 20: top claims of shower product launches, 2019-23
- Graph 21: top claims among shower product launches with a 'for sensitive skin' claim, 2019-23
- Graph 22: top claims of shower oil launches, 2019-23
- Graph 23: top claims of new shower mousse/foam launches, 2019-23
- Graph 24: top claims of liquid soap launches, 2019-23
- Graph 25: top fragrance component groups of shower product launches, 2019-23
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The consumer
- Body skin types and issues
- Graph 26: body skin types, 2023
- Graph 27: body skin types, by oily/neutral/dry skin, 2023
- Graph 28: body skin type, by age, 2023
- Graph 29: body skin issues, 2023
- Graph 30: body skin issues, by age, 2023
- Graph 31: body skin issues, by skin sensitivity, 2023
- Graph 32: body skin issues, by sensitive skin type, 2023
- Graph 33: body skin issues, by body skin type, 2023
- Product usage
- Graph 34: product usage, 2022 vs 2023
- Graph 35: product usage, by age, 2023
- Graph 36: product usage change, by age, 2022 vs 2023
- Graph 37: select product usage, by sensitive skin type, 2023
- Graph 38: select product usage, by skin sensitivity, 2023
- Graph 39: bath and shower product usage, by attitude towards bath and shower, 2023
- Benefits linked to different product types
- Graph 40: benefits linked to different product types, 2023
- Graph 41: benefit linkage to shower gel, by sensitive skin type, 2023
- Graph 42: benefit linkage to shower gel, by skin sensitivity, 2023
- Graph 43: benefits linked to soap, by skin sensitivity, 2023
- Graph 44: benefits linked to body scrubs, by body skin type, 2023
- Usage barriers of body scrubs
- Graph 45: usage barriers of body scrubs, 2023
- Graph 46: usage barriers of body scrubs – concerns of skin turning sensitive, by age and monthly household income, 2023
- Graph 47: usage barriers of body scrubs, by skin sensitivity, 2023
- Sharing behaviours
- Graph 48: sharing behaviours, 2023
- Graph 49: profile of consumers who share one soap product within family members, 2023
- Graph 50: profile of consumers who share one shower gel product within family members, 2023
- Graph 51: select sharing behaviours of shower gel, by skin sensitivity, 2023
- Purchase factors
- Graph 52: purchase factors, 2023
- Graph 53: select purchase factors, by monthly household income, 2023
- Graph 54: select purchase factors, by product usage, 2023
- Shower and bath behaviours
- Brand preference
- Graph 55: brand preference, bath and shower products vs bodycare, 2023
- Graph 56: brand preference, by skin sensitivity, 2023
- Graph 57: brand preference, by monthly household income, 2023
- Beauty personas
- Graph 58: select product usage, by Beauty Mavens, 2023
- Graph 59: select usage barriers of body scrubs, by Beauty Persona, 2023
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Issues and insights
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Appendix – Market size and forecast, methodology and abbreviations
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