“Although the growth rate of overall consumption in lower tier cities has slowed down, consumers still actively engage in social activities in their daily lives. Meeting with friends over tea, coffee or alcohol has become a weekly routine, while outdoor activities, ranging from niche to popular ones on the internet, have become increasingly favoured. These activities not only provide opportunities to consume but also offer mental enjoyment and cultural confidence through the creation of new social opportunities and the novel idea of mutual benefits. Brands can effectively create a new content-based socialising ecosystem in lower tier cities and differentiate themselves by incorporating innovative cultural elements into their packaging and offering ‘lifestyle+’ scenario experiences that integrate regional features.”
– Gloria Gan, Senior Analyst
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Quality of experience and content are key factors for consumers when choosing which theme park to visit. Brands should develop IP storytelling capabilities while also leveraging new technologies...
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This report looks at the following areas:Consumers' in-home and out-of-home leisure plans and an analysis of how this differs from previous yearsVariations in leisure behaviours between consumers in...
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This report looks at the following areas: This Report explores the topics of gamers' game-related lifestyles by examining their gaming devices, participation in activities inside and outside of games...
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This report looks at the following areas:This Report researches gamers' gaming behaviour, gaming preferences and opinions on game collaborations, exploring the game elements that attract players and strategies...
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This report looks at the following areas:Types of hobbies and interests and demographic profilesAwareness and preferences of consumers by types of hobbies and interestsConsumers’ participation and engagement levels...
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This report looks at the following areas:Track changes in participation rates for various mass sports (including badminton, table tennis, etc) and outdoor activities (including running, hiking/mountain climbing, etc)Segment...
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