“Acquaintances play a crucial role in lower tier cities. Exchanging and sharing information or even resources are important topics for lower tier city consumers to check their relationships and get closer with each other. They actively follow what their acquaintances bought on social commerce platforms and seek common experiences through offline group buying to maintain their relationships, which provides a marketing opportunity for brands. To satisfy lower tier city consumers’ demand for socialising, brands can make full use of key occasions including working, WeChat Moments and online shopping festivals. Besides price promotions, brands can pay more attention to socialising. Using innovative interaction to enhance social engagement and trigger a wider spread is a good example. Another example could be easing consumers’ concerns via mimicking real offline shopping experiences with livestreaming. As such, brands can propel interest from lower tier city consumers with fun and high touch, helping them to get rid of bad impressions caused by negative feedback.”
– Gloria Gan, Research Analyst
Key issues covered in this Report:
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This report looks at the following areas:Consumers' in-home and out-of-home leisure plans and an analysis of how this differs from previous yearsVariations in leisure behaviours between consumers in...
Find out more£ 3,695
This report looks at the following areas:This Report researches gamers' gaming behaviour, gaming preferences and opinions on game collaborations, exploring the game elements that attract players and strategies...
Find out more£ 3,695
This report looks at the following areas:Track changes in participation rates for various mass sports (including badminton, table tennis, etc) and outdoor activities (including running, hiking/mountain climbing, etc)Segment...
Find out more£ 3,695
This report looks at the following areas:Types of hobbies and interests and demographic profilesAwareness and preferences of consumers by types of hobbies and interestsConsumers’ participation and engagement levels...
Find out more£ 3,695
This report looks at the following areas: This Report explores the topics of gamers' game-related lifestyles by examining their gaming devices, participation in activities inside and outside of games...
Find out more
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
