“Social media apps have become an important channel for consumers to obtain information and record their lives, while the concern about false information and privacy protection has made consumers focus more on the accountability of platforms and brands. Brands should consider engaging consumers through responsible marketing, such as more realistic advertising and meaningful interactions. In addition, AI-backed solutions could inspire content creation by consumers and improve social interaction between brands and consumers.”
– Toby Xu, Research Analyst
Key issues covered in this Report:
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