China Social Media Retail Market Report 2023
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Social media is becoming powerful in driving the purchase journey, but savvy consumers are demanding more. Interactive storytelling, empowering choice and value-driven connections are the keys to unlocking trust and igniting purchases in this rational era.
Toby Xu, Research Analyst, Technology and Media, China
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Online channels are entrenched in price wars, while offline ones turn to the experience economy. Seize new opportunities for growth in instant retail and the gift market Tina He,...
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“Live streaming shopping no longer just means low prices for consumers. Future opportunity lies in generating higher-quality content. This requires brands to develop a live streaming strategy that...
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In this era of continued uncertainty, online shopping is not only a means to obtain desired goods, but also a way to experience immediate gratification and add more...
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