2023
8
China Social Media Retail Market Report 2023
2024-01-11T04:03:01+00:00
REP63C4C00B_CFBC_41B0_91D7_95532AD550C4
3695
169511
[{"name":"eCommerce","url":"https:\/\/store.mintel.com\/industries\/retail\/ecommerce"},{"name":"Social Media","url":"https:\/\/store.mintel.com\/industries\/media\/social-media"}]
Report
en_GB
Social media is becoming powerful in driving the purchase journey, but savvy consumers are demanding more. Interactive storytelling, empowering choice and value-driven connections are the keys to unlocking trust and…

China Social Media Retail Market Report 2023

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Social media is becoming powerful in driving the purchase journey, but savvy consumers are demanding more. Interactive storytelling, empowering choice and value-driven connections are the keys to unlocking trust and igniting purchases in this rational era.

Toby Xu, Research Analyst, Technology and Media, China

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  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • Companies and brands
    • The consumer
    • Graph 1: behaviours on social media through the purchasing journey, 2023
    • Graph 2: reasons to purchase on social media, 2023
    • Graph 3: important aspects for consumers when shopping on social media, 2023
    • Graph 4: perception of social media platforms as shopping channels, 2023
    • Graph 5: factors that attract purchases on social media, 2023
    • Graph 6: social media using habits, 2023
    • Graph 7: attitudes towards social media retail, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market overview
    • Graph 8: short video users and penetration, 2021-23
    • Graph 9: livestreaming ecommerce users and penetration, 2021-23
    • Market factors
    • Graph 10: consumer confidence index, 2019-23
    • Graph 11: consumer price index, 2019-23
    • Key players’ performance
    • Market highlights
  3. The consumer

    • Behaviours on social media
    • Graph 12: behaviours on social media – browsing/exploration, 2023
    • Graph 13: behaviours on social media – learning about products/brands, 2023
    • Graph 14: behaviours on social media – purchasing, 2023
    • Graph 15: behaviours on social media – interacting with brands, 2023
    • Graph 16: influence of social media platforms through consumer purchase journey, 2023
    • Reasons to purchase on social media
    • Graph 17: reasons to purchase on social media, 2023
    • Graph 18: reasons to purchase on social media, by monthly personal income, 2023
    • Graph 19: reasons to purchase on social media among 95s and 00s (Gen Z), by city tier, 2023
    • Graph 20: reasons to purchase on social media among male respondents, by city tier, 2023
    • Perception of social media platforms as shopping channels
    • Graph 21: important aspects for consumers when shopping on social media, 2023
    • Graph 22: important factors for consumers when shopping on social media, by monthly personal income, 2023
    • Graph 23: important factors for consumers when shopping on social media, by city tier, 2023
    • Graph 24: perception of social media platforms as shopping channels, 2023
    • Factors that attract purchases on social media
    • Graph 25: factors that attract purchases on social media, 2023
    • Graph 26: factors that attract purchases on social media, by monthly personal income, 2023
    • Graph 27: factors that attract purchases on social media, by city tier, 2023
    • Social media using habits
    • Graph 28: social media using habits – content preference, 2023
    • Graph 29: social media using habits – purchase decision, 2023
    • Graph 30: social media using habits – interacting with brands, 2023
    • Graph 31: social media using habits – interacting with brands, by monthly household income, 2023
    • Graph 32: social media using habits – for local life services, 2023
    • Graph 33: social media using habits – for local life services, by living situation, 2023
    • Attitudes towards social media retail
    • Graph 34: attitudes towards researching products on social media, 2023
    • Graph 35: attitudes towards choice of purchasing platform, 2023
    • Graph 36: attitudes towards choice of information channels, by generation, 2023
    • Graph 37: attitudes towards purchasing decision-making, by monthly household income, 2023
    • Graph 38: attitudes towards influence of marketing content, 2023
    • Graph 39: attitudes towards content form preference, 2023
  4. issues and insights

  5. Appendix – methodology and abbreviations

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