Intentional spending and health-conscious attitudes pose a challenge to the sparkling drinks market. Brands must pay attention to evolving consumer demands, from a desire to reduce sugar intake to cutting back on sweetened products. They can enhance the competitiveness of sparkling drinks in food pairing scenarios through targeted communication and innovation, and satisfy the functional needs generated in dining occasions.
Rika Huang, Senior Analyst, China Insights
This Report covers sparkling drinks, including CSDs and other sparkling drinks (eg sparkling water, sparkling juice, etc).
The market size of the Report covers CSDs only. All mainstream CSDs (ie traditional fizzy drinks, sodas, or pop) are included in the market size, including diet CSDs. Soda water, sparkling water, and tonic water (on-pack terms describe the products as water) are excluded from this market size because of their status as (flavoured) water rather than a traditional soft drink in China.
Sales data covers products sold through the following outlets:
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