Rising health awareness is shaping the development direction of sparkling drinks; brands should respond to consumers’ demand for natural products. Meanwhile, an opportunity of elevating experience such as meal pairing is worth capturing.
Marta Zhang, Senior Research Analyst, Food and Drink, Foodservice, China
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Executive Summary
- Key issues covered in this Report
- The market
- The company
- Graph 1: New sparkling* drinks launches, by ethical & environmental claims, 2018-23
- Graph 2: new sparkling* drinks launches, by flavour component, 2018-23
- The consumer
- Graph 3: consumption trend, 2023
- Graph 4: consumption channel, 2023
- Graph 5: consumption impression, 2020 vs 2023
- Graph 6: consumption occasion, 2023
- Graph 7: desired attributes, 2023
- Graph 8: product preference – selected items, 2023
- Issues and insights
- What we think
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The Market
- Market size and forecast
- Market factors
- Graph 9: increased spending, 2022-23
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The Company
- Market share
- Marketing activities
- New product trends
- Graph 10: new sparkling* drinks launches, by flavour component, 2018-23
- Graph 11: new sparkling water* launches, by flavour components, 2018-23
- Graph 12: new sparkling drink* launches with limited edition claim, by sub-category, 2018-23
- Graph 13: new sparkling* drinks launches, by ethical & environmental claims, 2018-23
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The Consumer
- Consumption trend
- Graph 14: consumption trend, 2023
- Graph 15: consumption trend, 2022 vs 2023
- Graph 16: consumption trend – drinking more, by gender and age, 2023
- Graph 17: consumption trend, 2022 vs 2023
- Consumption channel
- Graph 18: consumption channel, 2023
- Graph 19: consumption channel – selected channels, by generation, 2023
- Graph 20: consumption channel, by age, 2023
- Graph 21: consumption channel, by consumption trend – drinking more, 2023
- Consumption impression
- Graph 22: consumption impression, 2020 vs 2023
- Graph 23: consumption impression, 2023
- Graph 24: consumption impression, by age, 2023
- Graph 25: consumption impression, by consumption trend – drinking more, 2023
- Consumption occasion
- Graph 26: consumption occasion, 2023
- Graph 27: consumption occasion – tropical fruits, by gender, 2023
- Graph 28: consumption occasion – citrus fruits, by gender, 2023
- Graph 29: consumption occasion – cola, by age, 2023
- Graph 30: consumption occasion – entertaining outside home, by monthly personal income, 2023
- Desired attributes
- Graph 31: desired attributes, 2023
- Graph 32: desired attributes – selected attributes, by city tier, 2023
- Graph 33: desired attributes – selected attributes, by gender, 2023
- Product preference
- Graph 34: product preference, 2020 vs 2023
- Graph 35: product preference, by age, 2023
- Graph 36: product preference, 2023
- Graph 37: product preference, by generation, 2023
- Graph 38: product preference, 2023
- Food persona
- Graph 39: food persona, 2023
- Graph 40: consumption occasion – cola, by food persona, 2023
- Graph 41: desired attributes – selected attributes, by food persona, 2023
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Issues and Insights
- Graph 42: food and drink colour association, 2021
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Appendix – size and forecast, methodology and abbreviations
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