For consumers in the China sportswear market, good quality is the most important purchasing factor when people buy sports and leisure clothing, followed by cost-effectiveness, demonstrating a strong desire for practicality. These findings underline the importance of providing professional, functional products as the backbone of brands’ competitive edges in the sports and leisure wear market. On top of this, designs that increase fashionability will be a breakthrough in gaining favour from consumers.
This report, written by Blair Zhang, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in Chinese Sports and Leisurewear market and add expert context to the numbers.
The overall apparel retail market will grow steadily. The growth potential of sportswear lies in fully expanding its applicable scenarios, especially lightweight outdoor or niche sports scenarios, and becoming a part of daily life such as commuting. The direction of upgrading the sportswear category is to enhance its fashion or cultural attributes while still keeping professional functions as core competitiveness, since now when people choose sportswear, fashion and functionality are equally important. With consumer interest scattered across multiple brands, capturing consumer attention is increasingly challenging. The key to success may lie in community building and marketing on brands’ concepts and values.
Blair Zhang
Senior Research Analyst – China
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
Meeting the multi-level needs of target groups in terms of function, interests and aesthetics for specific occasions is key to creating hero products. Building strong appeal is becoming...
Find out more£ 3,695
This report looks at the following areas: Decision-making and purchase frequency for fashion products – men take charge of their own clothing and footwear purchases, with key categories...
Find out more£ 3,695
This report looks at the following areas: Underwear and loungewear market size and trends, as well as high-potential segments worth investment and attention (eg women's sports bras and...
Find out more£ 3,695
With the economic outlook uncertain, consumers pay more attention to the value-preserving properties of jewellery and accessories. In the long run, "treat/reward oneself" and better self-expression will primarily...
Find out more£ 3,695
This report looks at the following areas:Consumers' outfit preferences for different occasions, sources of outfit inspiration and style preferences: as consumers move between ever more diverse everyday occasions...
Find out more
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
