Amid multiple challenges, the growth momentum of sugar confectionery is yet to be fully explored. Brands should actively investigate the commercial potential of sugar confectionery in terms of emotional value and focus on innovation in health benefits to achieve breakthroughs in segmented markets. Brands can also consider and tap into the potential influence of male consumers in the gum and mint market, which still has room for growth.
Daisy Li, Associate Director, China Insights
This report follows the same definition as Sugar Confectionery – China – 2023.
The analysis and forecast data in this Report cover all imported and domestically produced sugar and gum confectionery sold in China. The market size and market forecast in this Report cover all confectionery sold through retail channels in the China market –both bricks-and-mortar stores and business-to-consumer (B2C) retailers such as official websites and Tmall.
The confectionery and gum confectionery market includes the following segments:
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