Weak growth in the wider economy and the rapid rise of sun protective clothing/accessories are putting pressure on the suncare market. However, core suncare users show signs of trading up in their daily usage. Brands can consider leaning into current trends, engaging in proactive product innovation and marketing tailored towards specific occasions, skintone/skin type needs and fragrance experiences.
Tina He, Senior Analyst, China Insights
This Report examines the retail market for suncare products, including sunscreen of different segments such as sprays, gels and lotions.
Men’s sunscreen products are also included.
Excluded:
Suncare products for babies and kids, and beauty and personal care products, such as facial moisturisers and colour cosmetics, that include SPF, are not included in the market size or sales data but are covered in the consumer analysis.
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