Under the trend to return to origins, tea drinks need to shed their image as beverages and evolve towards being an everyday nourishing water alternative and focus more on the taste and culture of tea appreciation.
Pepper Peng, Senior Analyst, China Insights
This Report examines the Chinese market for tea infusions and tea drinks with a focus on RTD tea drinks. The following tea drink categories are included in the scope of the Report:
The study excludes loose tea and instant tea powder, but these categories are included in the consumer survey where relevant to provide a context for comparison.
Market size is based on sales through all retail channels (off-trade) and non-retail sales (on-trade or HoReCa).
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