This Report explores the latest trends in Gen Z consumers’ technology usage habits, including
Gen Z is highly rational and forward-looking when choosing technology products. They value the long-term utility of technology products while scrutinising whether technology brands have truly incorporated environmental or guochao concepts into product designs or actual experiences, rather than stopping at labels or marketing slogans. Brands can also aim to build deeper emotional connections with Gen Z through fun AI-powered interactions.
Toby Xu, Analyst, China Insights
For the purposes of this Report, Generation Z, or Gen Z, is defined as those born after 1995. Consumer data used for this Report is based on a sample of 18-27 year olds with a monthly household income of over RMB6,000 in Tier 1 cities or over RMB5,000 in Tier 2 or lower cities. Please note that the ages of Gen Z surveyed have slightly changed based on different survey years.
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