“Over-55s have shown positive attitudes towards technology products and services. Technology players have great developing potential in the “silver hair economy” with an increasingly ageing population. Besides visual changes, further elderly-oriented transformations in operating procedures, personal data security and user experience improvement can resonate more with seniors. Furthermore, areas most important for the elderly, such as health management solutions, also bring opportunities for brands.”
– Jane Chai, Research Analyst
This Report discusses the following key topics:
• Over-55s’ ownership of technology products
• Over-55s’ activities on different technology devices
• Digital activities that over-55s can complete independently on smartphones
• Over-55s’ attitudes towards technology products and services
• Major barriers that over-55s have when using technology products and services
• How over-55s perceive themselves and their generation
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