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- Diversifying: The Chinese Consumer in 2024
Diversifying: The Chinese Consumer in 2024
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This is an annual Report summarising consumer trends in China.
As the Chinese economy’s centre of gravity shifts from speed to quality, the demographic structure is undergoing long-term changes and the macro-environment is becoming more complex and volatile. Consumers will judge value from multiple perspectives as they pursue quality lifestyles, and diversified consumption will become an important trend.
Blair Zhang, Senior Analyst, China Insights
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