This is an annual Report summarising consumer trends in China.
As the Chinese economy’s centre of gravity shifts from speed to quality, the demographic structure is undergoing long-term changes and the macro-environment is becoming more complex and volatile. Consumers will judge value from multiple perspectives as they pursue quality lifestyles, and diversified consumption will become an important trend.
Blair Zhang, Senior Analyst, China Insights
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This report looks at the following areas: Overview of the alcoholic drinks market and five-year forecast Brand developments in the alcoholic drinks market and notable new product trends ...
Find out more£ 3,695
This report looks at the following areas: Explanation of macro market factors and policies that affect gut/digestive health and probiotics Competitive landscape and new product innovation trends in...
Find out more£ 3,695
This report looks at the following areas: Snacks market size and factors Performance of snack market segments and categories Overview of snack categories Consumer awareness of and demand...
Find out more£ 3,695
In response to intentional spending, prestige skincare brands need to be flexible with their product strategies, enrich their presence in the cosmetic surgery+ field and strengthen their independent...
Find out more£ 3,695
This report looks at the following areas: The market size of fashion clothing, accessories and footwear, including noteworthy segments and channels (eg ecommerce 'white labels' and outlets) and...
Find out more
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
