Clean beauty is returning to its roots: being safe and harm-free. In an era of efficacy-driven skincare, the effectiveness of clean beauty needs to be developed and proven. Brands can focus on the dual demand for safety and efficacy from those with sensitive skin to unlock future growth opportunities.
Tina He, Research Analyst, Beauty and Personal Care, China
Collapse All
-
Executive summary
- Key issues covered in this Report
- The market
- Companies and brands
- Graph 1: leading efficacy claims in new clean beauty* product launches**, 2019-23
- Graph 2: share of new clean beauty* product launches, by major BPC category, 2019-23
- The consumer
- Graph 3: perceptions of clean beauty, 2022 vs 2023
- Graph 4: reasons for buying green BPC products, 2022 vs 2023
- Graph 5: barriers to buying green BPC products, 2021 vs 2023
- Graph 6: efficacies of green BPC products – gap between clean BPC products and regular BPC products, 2023
- Graph 7: efficacies of green BPC products, 2023
- Issues and insights
- What we think
-
The market
- Market overview
- Market factors
-
Companies and brands
- Marketing activities
- New product trends
- Graph 8: share of global new clean beauty* product launches in major BPC categories**, 2019-23
- Graph 9: leading BPC sub-categories in new clean beauty* product launches, 2019-23
- Graph 10: share of new clean beauty* product launches, by major BPC category, 2019-23
- Graph 11: claim categories in major BPC categories*, 2019-23
- Graph 12: leading ethical and environmental claims in new clean beauty* product launches, 2019-23
- Graph 13: leading free-from claims in new clean beauty* product launches, 2019-23
- Graph 14: leading efficacy claims in new clean beauty* product launches**, 2019-23
-
The consumer
- Skin types and issues
- Graph 15: skin types and sensitivity, 2022-23
- Graph 16: skin issues, 2022-23
- Graph 17: skin issues, by skin sensitivity, 2023
- Changes in perceptions of clean beauty
- Graph 18: perceptions of clean beauty, 2022 vs 2023
- Graph 19: perceptions of clean beauty, by age, 2023
- Graph 20: perceptions of clean beauty, by gender, 2023
- Graph 21: female perceptions of clean beauty, 2022-2023
- Graph 22: male perceptions of clean beauty, 2022-23
- Purchase experience and intention
- Graph 23: purchase experience and intention, 2023
- Graph 24: purchase experience and intention, 2022 vs 2023
- Graph 25: purchase experience and intention, by gender – "Have not bought but interested in buying", 2023
- Graph 26: purchase experience and intention, by gender – "Have bought and will buy again", 2023
- Graph 27: purchase experience and intention, by skin sensitivity – "Have bought and will buy again", 2023
- Graph 28: purchase experience and intention, by skin sensitivity – "Have bought but will not buy again", 2023
- Changes in purchase intention for clean BPC products
- Graph 29: reasons for buying green BPC products, 2022 vs 2023
- Graph 30: reasons for buying green BPC products, by gender, 2023
- Graph 31: reasons for buying green BPC products, by age, 2023
- Graph 32: reasons for buying green BPC products, by attitudes towards simplifying skincare steps, 2023
- Changes in barriers to purchase for clean beauty products
- Graph 33: barriers to buying green BPC products, 2021 vs 2023
- Graph 34: barriers to buying green BPC products, by skin sensitivity, 2023
- Efficacy of clean beauty products
- Graph 35: efficacies of green BPC products, 2023
- Graph 36: efficacies of green BPC products – gap between clean BPC products and regular BPC products, 2023
- Graph 37: efficacies of green BPC products, by skin sensitivity, 2023
- Graph 38: efficacies of green BPC product efficacies, by barriers to purchase, 2023
- Graph 39: efficacies of green BPC products, by reason for purchase, 2023
- Attitudes to BPC products
- Graph 40: attitude towards simplifying skincare routine, by linkage between simplifying skincare routine and green BPC products, 2023
- Graph 41: attitude towards simplified formula, by linkage between simplified formula and green BPC products, 2023
-
Issues and insights
-
Appendix – methodology and abbreviations
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
£ 3,695 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save 20% when you purchase two or more reports
Offer available until 31st March
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
