“The outdoor industry is expected to have a positive development outlook, on the back of supportive national policies and increasing consumer participation enthusiasm. Outdoor companies will need to digitise and add intelligence to their manufacturing plants, as well as supply, logistic, retail and operation systems, to improve productivity, quality of products and consumer experiences. Consumers also show high willingness to buy outdoor apparel that is environmental friendly, casual, comfortable and fashionable to wear in daily life. Specialist outdoor apparel brands are advised to develop multiple product lines to fulfil this consumer need.”
– Shannon Liu, Senior Research Analyst
This report discusses the following key topics:
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