China Trends in Health and Wellness Report 2024
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Sub-health issues and chronic diseases are on the rise and consumers are growing ever more health-conscious, spurring brands to compete for a slice of the market. Brands can target consumer pain points and differentiate themselves from the competition by adopting vivid and lively communication methods, such as expanding usage occasions and creating personalised consumer profiles.
Qianqian Ji, Senior Analyst, China Insights
This year’s Report continues to track consumers’ sub-health issues and health management behaviours, and compares them with data from the past two years. In addition, it also focuses on consumer attitudes towards traditional Chinese healthcare, as well as attitudes towards chronic disease management and its pain points. Amid the rising popularity of Chinese-style wellness and chronic disease management, this Report aims to identify pain points that have not yet been addressed by the market and identify opportunities for innovation.
In this Report, GNPD analysis covers the food, drink and healthcare categories.
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